(14 Aug 2024)
ASSOCIATED PRESS
London – 14 August 2024
1. Exterior of Taylor Swift VIP merchandise collection tent
2. SOUNDBITE (English) Katie O’Malley, ELLE U.K.’s Site Director:
"I think it’s arguably the most devoted and loyal fan base that there is at the moment. I think Taylor’s fans are so charitable and kind and loyal, and we’ve seen this with the friendship bracelets they’re sharing at the concerts, but also in just the camaraderie and the environment that they create at these Swift concerts. You know, this is like a 3.5 hour concert, but really they’re dedicated to be that in the morning, crowds forming together. But it’s really polite crowds that that and it’s just a really positive, joyful environment."
3. Close of tent, pull to wide
4. SOUNDBITE (English) Katie O’Malley, ELLE U.K.’s Site Director:
"I think a lot of fans this week are going to be expecting her to sing ‘So Long London’ at one of her concerts this week. So I think there’s definitely a relationship with London there. And we’ve seen that Taylor was last night is celebrating with her Eras Tour group, and they were celebrating coming to the end of the tour. So I definitely think that London holds a special place in Taylor’s heart, but I don’t think this is going to be the last we’ll see of Taylor here."
5. Close of fans in tent
6. VOX POP (English) Tanvi Shah, fan, 26 from New York:
"So I grew up in India and one of the first English artists like, American artist that I heard was Taylor Swift, and I was 12. So she’s the only artist that I’ve followed for the past 14 years as religiously. And I think something about her music just speaks to you. It’s very relatable. I’ve grown up with her. I’ve had my teenage phase, my young adult phase, my break-up phase, all of those. And somehow she has the quality of every time when she writes a song, it feels like she’s there with you and she knows what you’re going through. So I’m a big fan. She got me through a lot."
7. Close of tent, pull to wide
STORYLINE:
The European leg of Taylor Swift’s "Eras Tour" comes to an end this week.
Speaking ahead of the five concerts at London’s Wembley Arena – which start on Thursday – the Site director of Elle U.K. Katie O’Malley took a moment to discuss the Swifties.
"I think it’s arguably the most devoted and loyal fan base that there is at the moment. I think Taylor’s fans are so charitable and kind and loyal," she said.
"We’ve seen this with the friendship bracelets they’re sharing at the concerts, but also in just the camaraderie and the environment that they create at these Swift concerts," she added.
The enthusiasm of Swift’s fans and a set list that includes more than 40 songs from all phases of her career have helped make the "Eras Tour" the biggest revenue earner of all time, with more than $1 billion in ticket sales last year, according to Pollstar Boxoffice, which collects data on the live music industry. The tour is expected to push that record to more than $2 billion before it ends later this year in Indianapolis.
Demand for the London concerts shows no signs of slacking, with ticket prices hitting thousands of pounds on unregulated sites.
And speaking specifically of the London shows, will Swift’s setlist reflect the city she’s playing in?
"I think a lot of fans this week are going to be expecting her to sing ‘So Long London’ at one of our concerts this week. So I think there’s definitely a relationship with London there," smiled O’Malley.
Swift will play five dates at Wembley Arena before heading to Canada to close out the tour.
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