(7 Aug 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Rome – 6 August 2024
1. Dolce and Gabbana shop window displaying ‘Fefé’ dog perfume
2. Close of sign ++OVERLAID WITH SOUNDBITE SHOT 4++
3. Various of shop window display++OVERLAID WITH SOUNDBITE SHOT 4++
4. SOUNDBITE (Italian) Federico Coccía, veterinarian:
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“The sense of smell for dogs is fundamental. They live in a world of smells. Dogs recognize themselves by smells, they recognize a person by a smell. I’ll give you an example: When the dog arrives, he sees you, wags his tail, but first smells you and then recognizes you because you are stored in one of his ‘smell drawers’. Therefore, this world of smells should not be changed.”
5. Dog groomer grooming poodle with sign reading (Italian/English): “Boutique delle Birbe (Scamps Boutique), pet grooming and spa”
6. Close of poodle being groomed ++OVERLAID WITH SOUNDBITE SHOT 7++
7. SOUNDBITE (Italian) Aliof Rilova Tano, dog groomer at ‘Boutique delle Birbe’ parlor:
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“I am absolutely in favor (of dog fragrances) because our dogs live with us, so a little dog at home on the couch next to us, with a perfume, is always pleasant.”
8. Pan of Poodles being groomed++PARTIALLY OVERLAID WITH SOUNDBITE SHOT 9++
9. SOUNDBITE (Italian) Mariarita Ricciardi, client of the dog-grooming parlor ‘La Boutique delle Birbe’:
++SOUNDBITE STARTS ON PREVIOUS SHOT++
“I am in favor of anything that has to do with a natural scenting, in an organic sense, and that also helps the hair quality.”
10. Woman in Villa Borghese with her dog ++PARTIALLY OVERLAID WITH SOUNDBITE SHOT11++
11. SOUNDBITE (Italian) Francesca Castelli, dog owner:
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“Yes, I don’t think they would enjoy it. Especially brand perfumes, it seems to be a very exaggerated process of humanization.”
12. Various of Dolce and Gabbana shop window displaying ‘Fefé’ dog perfume
STORYLINE:
Fashion house Dolce and Gabbana has released a new alcohol-free perfume for dogs called ‘Fefé’ in honour of Domenico Dolce’s poodle.
It costs €99 (USD$108) and has been certified suitable for animal use because it follows the Italian ‘Safe Pet Cosmetics’ protocol, designed to ensure a degree of safety of cosmetic products for animals comparable to that required for humans.
100% of dog owners consulted by the company agree that the fragrance is gentle and well accepted by their pets, and veterinarians approve of the product, according to the official website page dedicated to ‘Fefé’.
Yet not all vets agree on the use of perfumes for dogs, as they may interfere with their sense of smell and cover up bad odours that could be a symptom of diseases.
"Dogs recognise themselves by smells, they recognise a person by a smell,” said Federico Coccía, a veterinary doctor in Rome and PhD from the University of Teramo.
"When the dog arrives, he sees you, wags his tail, but first smells you and then recognises you because you are stored in one of his ‘smell drawers’. Therefore, this world of smells should not be changed."
Even becoming aware of an ongoing dermatological pathology can be problematic, if dogs’ natural odours are covered up. In the case of sebaceous dermatitis, for instance, "the smell somehow completes my diagnosis,” said Coccía.
"Smells are disguised. The smell of breath, the smell of ear wax are disguised by the perfume. So, it could be a problem even for us vets,” he added.
However, there are also pet owners who would never use perfumes for their animals.
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