Rome is top Italian city for gelato consumption – and tourists play remarkable role in this trend

(2 Aug 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Rome, Italy – 26 July 2024
1. Close up of a tourist eating a gelato in front of Trevi Fountain
ANNOTATION: LOCATION: Rome

ASSOCIATED PRESS
Rome, Italy – 31 July 2024
2. SOUNDBITE (English) Silvia Stellacci, The Associated Press: "Ah gelato, who could imagine coming to Rome and not tasting it?"

ASSOCIATED PRESS
Rome, Italy – 23 July 2024
3. SOUNDBITE (English) Polette Szakacs, tourist from Hungary: "Right now, I tried Nutella, Maracuja and banana and the banana flavour is exactly like a banana turmix or smoothie. It’s really creamy, so it’s really good."

ASSOCIATED PRESS
Rome, Italy – 31 July 2024
4. SOUNDBITE (English) Silvia Stellacci, The Associated Press: "Rome is the capital of Italian gelato, with a 14% rise in consumption over last year. And tourists play a remarkable role in this increase." ++INCLUDES CUTAWAYS++

ASSOCIATED PRESS
Rome, Italy – 26 July 2024
5. Close up of a gelato

ASSOCIATED PRESS
Rome, Italy – 23 July 2024
6. Mid of tourists taking pictures of their gelatos
7. Mid of tourists eating gelatos outside Giolitti

ASSOCIATED PRESS
Rome, Italy – 31 July 2024
8. SOUNDBITE (English) Silvia Stellacci, The Associated Press: "As you can see behind my back, they are here every day lining up just to have a cup of gelato with one of dozens of flavours. There is dark chocolate or lemon, strawberry and many others." ++INCLUDES CUTAWAYS++

ASSOCIATED PRESS
Rome, Italy – 23 July 2024
9. People queuing to eat gelato at Giolitti’s
10. Mid of Giolitti’s counterman handing a cup of gelato
11. Close of dark chocolate-flavoured gelato behind counter glass
12. Close of a gelato cup

ASSOCIATED PRESS
Rome, Italy – 31 July 2024
13. SOUNDBITE (English) Silvia Stellacci, The Associated Press: "Rome’s historic gelaterias are a major attraction for tourists, especially with this hot summer that we are living in." ++INCLUDES CUTAWAYS++

ASSOCIATED PRESS
Rome, Italy – 23 July 2024
14. Woman taking her gelato
15. SOUNDBITE (English) Shannon, Grace and Samantha Humphrys, tourists from Florida, USA: “It’s so good, when we walked in, the place is huge, and the ice cream is so good. It’s so delicious, it’s gelato. It’s so light and then the whipped cream is so airy.”

ASSOCIATED PRESS
Rome, Italy – 31 July 2024
16. SOUNDBITE (English) Silvia Stellacci, The Associated Press: "Rome’s gelato scene then is the perfect testament to the city’s legacy and spirit, making it a quintessential part of the Roman summer experience." ++INCLUDES CUTAWAYS++

ASSOCIATED PRESS
Rome, Italy – 17 July 2024
17. Close of pistachio nuts
18. Close of freshly made pistachio-flavoured gelato

ASSOCIATED PRESS
Rome, Italy – 26 July 2024
19. Mid of tourists eating their gelatos in front of Trevi Fountain

++ENDS ON SOUNDBITE++
STORYLINE:
As the hot Roman summer intensifies, the Eternal City consolidates its status as Italy’s gelato capital, with a surge in artisanal gelato consumption reflecting both tradition and innovation.

Tourists and locals alike cool off with a gelato as soon as summer arrives.

Some eat gelato in cups with dollops of whipped cream on top, while there are those who favour eating it in a cone, licking it while walking down the street.

Recent analysis from the Italian Gelato Makers Association says Rome is the top city in Italy for gelato consumption, with a 14% increase over the past twelve months.

According to the same data, in 2023, foreign tourists increased their spending on gelato in Rome by 5%.

AP video by Paolo Lucariello

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