(26 Jul 2024)
UK PARADOX MUSEUM
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 7:08
ASSOCIATED PRESS
London, UK – 18 July 2024
1. Wide of man and woman posing in optical illusion room and switching places
2. Various of woman sticking her head through an optical illusion table
3. Various set up shots of Miltos Kambourides, co-founder, Paradox Museum, posing in photo frame as woman photographs a man on a joke sofa
4. SOUNDBITE (English) Miltos Kambourides, co-founder, Paradox Museum:
"Every exhibit was designed with the photo in mind. People leave this place taking with them the memories through their smartphones. So for the entertainment industry, this is so important. The old style museum is boring. The new style museum is the one that you can communicate easily to your friends and family, and go back and remind yourself by seeing your photos in your phone."
5. Mid of woman taking selfie with blue, red and yellow shadows
6. Pan right across red, green and blue lights creating the effect
7. Wide of butterfly swinging light illusion
8. Various of butterfly swinging light illusion
9. SOUNDBITE (English) Miltos Kambourides, co-founder, Paradox Museum:
"Well, this museum is designed for all kinds of audiences. For the audience that just wants to have fun and take pictures. Or the audience that wants to dig in deeply into the science behind the paradox. So you have QR codes that explain the science behind that. And every exhibit is a product of years of research and development that was done prior to Covid and during Covid."
++SHOTS 10-13 HAVE BEEN FLIPPED 180 DEGREES IN POST PRODUCTION TO ILLUSTRATE THE OPTICAL ILLUSION++
10. Wide of Matt Whiteley entering the upside down Paradox Underground Station
11. Low angle shot of Matt Whiteley sitting on the train time display board
12. Mid of Matt Whiteley looking at the London Tube map
13. SOUNDBITE (English) Matt Whiteley, general manager, Paradox Museum:
"So this is the Paradox Museum London Tube station. It is an upside down Tube station. So you can take some incredible photographs in here, have an absolutely awesome time, you can stand on top of the Tube station, underneath the Tube train and just completely defy gravity and wow all your friends."
14. Wide of people wearing camouflage clothing and blending into wall
15. Tracking shot of infinity light display
16. SOUNDBITE (English) Matt Whiteley, general manager, Paradox Museum:
"Every experience that we do nowadays, we want to remember. We want to share it with all of our friends. And this is the perfect place to do this. We’ve got so many spaces, so many exhibits, so much fun that you can have, and some great photo opportunities, like this one right here. We’re just going to turn the picture upside down and suddenly you’ve got something awesome to share."
17. Wide of Paradox Museum guide walking around the mirror maze
18. SOUNDBITE (English) Matt Whiteley, general manager, Paradox Museum:
"Oh it’s huge (sharing photos from holiday on social media). I think it’s massive for absolutely everybody. We all have friends, we all know people all over the world. We can’t send individual photographs to everyone, so we use social media. And having a space like this where we can take some really fun photographs, create some really unique experiences and share them with our friends is just absolutely brilliant."
19. Low angle of man interacting with video/mirror illusion
20. Mid of wheels turning on Bell’s Filter paradox display
21. Tracking shot of wall display optical illusion
24. Pan right of sign reading: "Paradox Museum"
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