McDonald’s has been hit by its first fall in global sales since the start of the pandemic in 2020 as consumers cut back on spending.
Outlets open for at least a year saw sales fall 1% over the April-June period compared with a year earlier.
The drop came despite the hamburger chain offering money off deals to try to win back cost-conscious customers and those who have boycotted the chain over the Israel-Gaza war.
Boss Chris Kempczinski said the poor results had forced the company into a "comprehensive rethink" of pricing.
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Author: BBC News
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News post in July 30, 2024, 9:04 pm.
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