(23 Jul 2024)
ASSOCIATED PRESS
Paris – July 22,2024
1. Various LVMH trunks Olympic medals
2. Antoine Arnault on screen phone
3. SOUNDBITE (English) Antoine Arnault, CEO of LVMH – WITH SHOTS 4 – 5 PARTLY OVERLAID
"We are creative partner of these Olympic Games. We were asked 18 months ago, let’s say to participate. We had, good negotiations and we, we tried to find a way to do it, to do something else than just signing a check and getting billboards on the side of the streets. So we decided to, in collaboration with them to become creative sponsors, which means to be part of every celebration moment of this incredible event that’s arriving in a few days in Paris."
4. Olympic medals
5. Various of Louis Vuitton trunk for the Olympic Torch
6. SOUNDBITE (English) Antoine Arnault, CEO of LVMH – WITH SHOTS 7 – 9 PARTLY OVERLAID
"Our brands are very notoriously French. We are French. Were a French family who owns, LVMH. My father is a very deeply, French and loves his country. So, we feel a responsibility too. Yes, to do things the right way."
7. Various of Christian Dior dresses
8. Berluti French Olympic team outfits
9. Patina accessories
10. Antoine Arnault talking to press
11. SOUNDBITE (English) Antoine Arnault, CEO of LVMH – WITH SHOTS 12 AND 13 PARTLY OVERLAID
"You’ll see, athletes who are, sponsored by LVMH, we got very lucky with a few of them, including our great swimmer, Leon Marchand , who two days after we announced him beat Michael Phelps record. LVMH maisons are French ambassadors and that we in a way feel like French ambassadors abroad. So now we’re going to be French ambassadors at home. There’s a very famous French saying nul n’est prophète en son pays (no one is a prophet in his own country) we will be to try to be this time."
ASSOCIATED PRESS
Arizona State University, Tempe, Arizona, USA. – 13th February 2024
12. Léon Marchand adjusting his goggles
13. Various of French Olympic swimmer Leon Marchand training with his Arizona State University teammates
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