(25 Jun 2024)
ASSOCIATED PRESS
Paris – 25 June 2024
1. Wide of runway before fashion show
2. Various of guests seated front row
3. Various of runway show
4. Finale
5. Imane Ayissi bow and hugs audience members
6. Cutaway of Imane Ayissi backstage
7. SOUNDBITE (French) Imane Iyissi, designer:
"When I create, I have to go further. I am not content with what I see, I need to push the envelope a bit further."
8. Tight shot of person’s holding a cell phone to record Imane Ayissi, pan to Ayissi
9. SOUNDBITE (French) Imane Iyissi, designer:
"The collection is called Akalene in a language of Cameroon. Akalene means a correspondence or an exchange, a cultural exchange, a language exchange, a writings exchange, of a lot of things. And so we find that Africa is connected thus, we can exchange cultures, memories, words, the history of humanity. I collaborated on a few outfits with a Chinese artist. China has always been very (unclear) although we don’t really say that. The kaba dress with the flowers on the chest that is in empire style; that dress arrived from colonial times. So this technique for working the hay has come to Cameroon has become a traditional outfit which we call kaba, which was brought in by the colonialists.The shape of the gong, the same with draping, the jewellery, body paint but they made them to hide the bodies of women so they didn’t seduce the European men. They were meant to embellish. But they were wearing it in an elegant manner, so it became European."
10. Imane Ayissi backstage
STORYLINE:
Known for blending African heritage with the DNA of French high fashion, Cameroonian couture designer Imane Ayissi looked East for his latest collection.
For Tuesday’s Paris Fashion Week show he took inspiration from the paintings of Chinese diplomat Wang Ying.
Volume was the watch word as the models were enveloped with large sleeves and overflowing hay fringing, which contributed to larger-than-life silhouettes on the catwalk.
The color palette combined both bright satins – fuchsia, green and chartreuse – and more earthly tones of pink, lilac and brown. Fabrics fashioned from bamboo, thanks to a collaboration with the Bamboo Union, providing the collection with sustainable credentials.
Ayissi’s latest designs helped to fulfil the brand’s ambitions to see art as a universal language which connects people from around the world.
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