Euro 24 Orange Facelift for Dutch street

(14 Jun 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
The Hague, Netherlands – 13 June 2024
1. Various of Hague street with orange tarps covering buildings and orange flags flying over the street
2. SOUNDBITE (Dutch) Macho Vink, 35, truck driver:
“It’s a lot of work. We have been busy with it for about eight weeks. Preparations started in January and February with meetings. So yes, we invested a lot of time.”
3. Various of orange street
4. SOUNDBITE (Dutch) Danny van Dijk, orange street organizer:
Yes, we say every two years that we can become European or world champions. But I say that in 1988 we were the European champions and I can see it happening again now. That was also in Germany. So, I can say we can get that trophy.”
STORYLINE:
The fluttering of 64 kilometers (40 miles) of orange bunting and a hammer driving a nail into a wall to hold up orange tarps are the sounds of a Dutch summer of soccer in a normally drab suburban street in The Hague.

The Marktweg is one of several streets in the Netherlands that get an all-encompassing orange facelift during European Championships and World Cups when the national team — known as Oranje after the Dutch royal family and the color of their shirts — are looking to add to the Euro it won 36 years ago.

For two months leading up to Euro 2024 that starts on Friday in Germany, a dedicated team of up to 10 volunteers — more on weekends — has been decorating their street, creating not just an orange overload, but also a sense of community.

Houses are plastered with orange tarps and banners, street lights and trees are wrapped in orange, garbage containers are — you guessed it — orange, while litter bins are red, white and blue, the equally patriotic colors of the Dutch flag.

Even a crew of municipal workers fits in, decked out in uniforms of orange high-visibility clothes.

Macho Vink, a 35-year-old truck driver, is on a cherry picker banging nails into the walls of houses to secure tarps that cover the entire length of the street.

The decorations appeared in the street for the first time during Euro 1988 — where the Netherlands won its only major soccer tournament — in West Germany.

Danny van Dijk, one of the driving forces behind the decorations, said it’s been getting bigger and better ever since, with sponsorship from local businesses now helping to foot the bill.

“It started as a joke — hang a ball sprayed with text in a tree and someone came up with an idea to decorate the street,” Van Dijk told The Associated Press.

But the ball idea quickly snowballed into what has become arguably the orangest place on the planet, though some other equally lavishly decorated Dutch streets also seek to lay claim to that honor.

The decorations draw visitors to the street but also allow neighbors to get to know one another.

“You meet other people, have a chat. The children like it, the people like it. It really brings people together,” he added.

And once the tournament ends for the Dutch team — Van Dijk is hoping this year it will be with captain Virgil van Dijk, no relation, lifting the trophy — the team of decorators gets back to work in the Marktweg.

“I can see it happening now… I can say we can get that trophy,” he said.

AP video shot by Aleks Furtula

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