(25 May 2024)
FRANCE VIVATECH PERFUME
SOURCE: ASSOCIATED PRESS
RESTRICTIONS:
LENGTH: 4:05
ASSOCIATED PRESS
Paris, France – 23 May 2024
1. Vials on conveyer belt being filled with perfume
2. Pan of Scentronix perfume machine
3. Mid of machine, cylinders containing perfumes
4. View from conveyer belt of cylinders of perfume above
5. Tilt down to conveyor belt
6. Various of vials being filled with perfume
7. SOUNDBITE (English) Anahita Mekanik, co-founder and head of scent design, Scentronix:
"So in this version of the machine with 46 building blocks, you can have over 500 billion possibilities. Of course, you don’t need that many, but every formula is unique, so there’s not a repetition. Now, that could also mean that some formulas are going to be within the same space, but everything generated is unique."
8. Various of Scentronix engineer demonstrating how to fill in questionnaire which will generate personal perfume formulas
9. Close of phone screen asking user to select which colour represents them best
10. Close of engineer
11. Close of screen asking user to rate to what extent they consider themselves to be ‘ingenious, a deep thinker’ and then ‘inventive’
12. SOUNDBITE (English) Anahita Mekanik, co-founder and head of scent design, Scentronix:
"We are on, I would say, a deeper quest, which is to figure out why it is that we love what we love when it comes to sense. So the questions that we’re asking, yes, they touch a little bit on how you see yourself. They’re a little bit personality driven. They’re a bit about your preferences. So I would say we’re kind of a hybrid intersection of art, science, technology, because we are in it for the longer haul."
13. Code displayed on phone screen
14. Various of engineer typing code into machine
15. Tracking of perfume vial being lifted up to conveyer belt
16. SOUNDBITE (English) Anahita Mekanik, co-founder and head of scent design, Scentronix:
"AI is really the tech enabler, giving you a headstart in the practice and art form that is complicated. You know, you can’t have someone start from scratch creating a formula. So AI is here to help you start with something, see how you feel about it, and then also step into the equation and take it further with our collaboration to teach you a little bit about ingredients. So there’s also, I would say, an educational, a demystifying, making it more accessible."
17. Tilt down from cylinders of perfume vial emerging
18. Various of vials being filled with perfume
19. View from conveyer belt of cylinders of perfume above
20. SOUNDBITE (English) Anahita Mekanik, co-founder and head of scent design, Scentronix:
"It’s rare that the machine gives you something that is disgusting. But then again, disgusting is in the eye of the beholder. What I might find disgusting, you might actually (like) But that being said we’ve had now some six plus years of practice with the platform. We’ve continuously also improved the building blocks inside the machine. We’re constantly looking at what it’s doing. So you might get something you don’t like, but disgusting would be a bit of a stretch."
21. Tilt down of machine
22. Various of final automated packaging process
STORYLINE:
LEADIN:
Can an algorithm predict what perfume you want to wear?
One company thinks its personality test can do just that, generating unique perfumes for everyone.
STORYLINE:
A gentle trickle of perfume fills a glass vial.
This is Scentronix, a machine designed to create perfumes that are as individual as the person who wears them.
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/4f4320f14f7e4600be759714b017936a
