Young South Koreans are increasingly drawn to Buddhism via social media-savvy influencers

(16 May 2024)
ASSOCIATED PRESS
Seoul – 12 May 2024
1. Various of crowd at Jogyesa, a Buddhist temple in Seoul, South Korea
2. SOUNDBITE (Korean) Vox pop – Kwon Dohyun, university student – on why he visited the Buddhist temple
“There are events outside (for Buddha’s Birthday), and nowadays, NewJeansNim is also famous. Also, we received pretty key rings. We came after receiving these and walking around to find nice places.”
3. Cutaway of key rings
4. SOUNDBITE (Korean) Vox pop – Kwon Dohyun, university student – on why he has been attracted to Buddhism
“First of all, isn’t the hairstyle (of monks) really hip? Monks are very pleasant and generous. There are sentiments of hatred and discrimination in South Korean society, but Buddhist monks are very inclusive, and I think that seems very hip.”
5. Various of NewJeansNim performing at the lantern-lighting festival (audio as incoming)_

ASSOCIATED PRESS
Seoul – 7 May 2024
6. SOUNDBITE (English) Youn Sung Ho "NewJeansNim," DJ/comedian – on his monk persona and the name
"I’m Korean DJ, NewJeansNim. New is ‘N.E.W,’ Jean is ‘Hanja,’ ‘Sunim’ is a monk. So my name is ‘NewJean.’ ‘Sunim’ is a monk. ‘NewJeansNim.’"

ASSOCIATED PRESS
Seoul – 12 May 2024
7. Wide of NewJeansNim performing (audio as incoming)

ASSOCIATED PRESS
Seoul – 7 May 2024
8. SOUNDBITE (Korean) Youn Sung Ho "NewJeansNim," DJ/comedian – on inspiration behind his monk alter ego
"This is my alter ego. In South Korea, alter ego characters have been popular, so I created this character, and that’s how NewJeansNim was born.”
(Reporter: “But where did you get the inspiration for the character?”)
“Last year, I was DJ-ing at the lantern-lighting ceremony as comedian Youn Sung Ho, my authentic self, my original self, and many people saw it and posted it on social media. It got one million, two million, three million, four million views because it was the first time they had seen a monk DJ-ing. I wasn’t NewJeansNim at the time. I was Youn Sung Ho. I was just my authentic self. But I wore a hanbok (traditional Korean clothing), which looked like a monk’s robe. It got a lot of views, so that’s when I thought, ‘Oh, I need to make a character quickly.’”

ASSOCIATED PRESS
Seoul – 12 May 2024
9. Wide of NewJeansNim performing (audio as incoming)

ASSOCIATED PRESS
Seoul – 7 May 2024
10. SOUNDBITE (Korean) Youn Sung Ho "NewJeansNim," DJ/comedian – on why he thinks the younger generation in South Korea are ttracted to Buddhism
“I think it’s because Buddhism became hip. Young people, ‘MZs’ (Millennial + Gen Z) like hip things, and Buddhism has become very hip.”

ASSOCIATED PRESS
Seoul – 12 May 2024
11. Wide of NewJeansNim performing (audio as incoming)

ASSOCIATED PRESS
Seoul – 7 May 2024
12. SOUNDBITE (Korean) Youn Sung Ho "NewJeansNim," DJ/comedian – on why he thinks his monk alter ego went viral and became popular
“That’s because there’s never been a character like this before. The ‘MZ’ generation wants to break the mold. They wanted something new, and I broke this mold. It was so new and exciting to them to see someone making electronic music and making people jump, jump, in this serious, solemn religion of Buddhism. I think that’s why the reaction from the ‘MZ’ generation has been explosive.”

ASSOCIATED PRESS
Seoul – 12 May 2024
13. Cutaway of crowd
14. Wide shot of performance (sound as incoming)

ASSOCIATED PRESS
Seoul – 7 May 2024
15. SOUNDBITE (Korean) Youn Sung Ho "NewJeansNim," DJ/comedian– on misconceptions people had about Buddhism in South Korea

ASSOCIATED PRESS
Seoul – 12 May 2024

ASSOCIATED PRESS
Seoul – 7 May 2024

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