From nothing to 700,000 vehicles annually in 15 years: Morocco’s growing automotive industry

(15 May 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Tangier, Morocco – 29 April 2024
1. Various of machines inside the Renault factory building cars

ASSOCIATED PRESS
Rabat, Morocco – 12 March 2024
2. SOUNDBITE (English) Ryad Mezzour, Moroccan Minister for Trade and Industry: ++PARTLY COVERED++
“It’s the most competitive platform to build automotives, the most competitive decarbonised platform in the world. This is what makes Morocco attractive and this is what made the Morocco platform grow that fast and reach a level of one million capacity per year to be built by 2025. So, Morocco has built it (the car industry) in 15 years from nothing."

ASSOCIATED PRESS
Tangier, Morocco – 29 April 2024
3. Various of workers inside the Renault factory building cars

ASSOCIATED PRESS
Casablanca, Morocco – 8 May 2024
4. SOUNDBITE (French) Mohamed Bachiri, chairman of Renault group Morocco: ++PARTLY COVERED++
“Morocco became a strategic pillar in the industrial strategy of the group at the international level. We have an annual production capacity of 440,000 vehicles that will reach 500,000 by 2025. This will allow the cars we build in Morocco, ‘Made in Morocco’ to be exported to more than the 70 countries to which we are currently exporting.”

ASSOCIATED PRESS
Tangier, Morocco – 29 April 2024
5. Various of car parks full of brand new cars outside the Renault factory on the outskirts of Tangier waiting to be exported
6. Various of workers inside the Renault factory building cars

ASSOCIATED PRESS
ARCHIVE: Rabat, Morocco – 22 February 2024
7. SOUNDBITE (French) Li Changlin, China’s Ambassador to Morocco: ++PARTLY COVERED++
“For the Chinese, Morocco has some advantages compared to other countries. Not only is it well situated geographically, but it has a stable economic, social and political environment with a qualified and not expensive workforce. Also, the country adopted last year a new investment charter. All these conditions favoured important investments by Chinese enterprises in Morocco.”

ASSOCIATED PRESS
Tangier, Morocco – 29 April 2024
15. Various of factory
STORYLINE:
Thousands of brand new vehicles are waiting in the large car park of French auto maker Renault on the outskirts of Tangier to be transported to the port of Tanger Med on their way to Europe.

They are a testimony to the success of Morocco’s automotive sector, which is breaking records every year in both production and exports.

“It’s the most competitive platform to build automotives, the most competitive decarbonised platform in the world. This is what makes Morocco attractive and this is what made the Morocco platform grow that fast and reach a level of one million capacity per year to be built by 2025. So, Morocco has built it in fifteen years from nothing," said Ryad Mezzour, Morocco’s Minister for Trade and Industry.

More than 250 companies that manufacture cars or their components operate in Morocco. French automaker Renault, the country’s largest private employer, calls Morocco “Sandero-land” because it produces nearly all of its subcompact Dacia Sanderos there.

Moroccan officials are determined to maintain the country’s role as a car making juggernaut by competing for electric vehicle projects.

The industry now accounts for 22% of gross domestic product and $14 billion in exports.

Unencumbered by many of democracy’s checks and balances, the government tells companies looking to outsource production to cheaper locales they can get approval for new factories and complete construction in as little as five months.

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