Michigan is the latest school to hire an in-house general manager for NIL

(8 May 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Ann Arbor, Michigan – 29 January 2024
1. A Michigan gymnast practices

ASSOCIATED PRESS
ARCHIVE: Ann Arbor, Michigan – 22 March 2024
2. Former Michigan quarterback J.J. McCarthy throws a pass ahead of the school’s football Pro Day event

ASSOCIATED PRESS
Ann Arbor, Michigan – 30 April 2024
3. Various of University of Michigan triple jumper Riley Ammenhauser at practice
4. SOUNDBITE (English) Riley Ammenhauser, Michigan triple jumper:
++PARTIALLY COVERED++
“I came in my freshman year, and it was brand new. No one has ever heard of it, not really know much about the landscape. But through the past few years, I’ve been working with Peloton, Gatorade, Lululemon.”

ASSOCIATED PRESS
Ann Arbor, Michigan – 30 April 2024
5. Ammenhauser wears a Peloton top at practice
6. Ammenhauser concludes a stretching exercise, then smiles at the camera
7. Various of Ammenhauser triple-jumping

ASSOCIATED PRESS
Ann Arbor, Michigan – 18 April 2024
8. SOUNDBITE (English) Warde Manuel, Michigan athletic director:
++PARTIALLY COVERED++
“For us, it’s the right time to bring in a company that has had three years to develop strategies, connections to NIL space, connections to collectives, understanding that model.”

ASSOCIATED PRESS
Ann Arbor, Michigan – 29 January 2024
9. Various of Michigan gymnast Fred Richard practicing on the rings and making a tumbling run

ASSOCIATED PRESS
Ann Arbor, Michigan – 10 April 2024
10. SOUNDBITE (English) Jared Wangler, Champions Circle:
++PARTIALLY COVERED++
“Having a partner like that, that can kind of go out and gather information, has a network of people within each market to be able to relay that information and to know that it’s accurate has been extremely helpful for groups like ours.”

ASSOCIATED PRESS
Ann Arbor, Michigan – 30 April 2024
11. Various of Ammenhauser’s school-record triple-jump on display inside the track and field building
12. Ammenhauser greets a teammate
13. SOUNDBITE (English) Riley Ammenhauser, Michigan triple jumper:
++PARTIALLY COVERED++
“Having people help with NIL would be pretty awesome, for especially the people who aren’t really involved in the space — especially people who are in non-revenue sports. They don’t know if they can get involved in NIL, or they don’t know what to do for NIL.”
14. Ammenhauser at practice
STORYLINE:
VOICE-OVER SCRIPT:

UNIVERSITY OF MICHIGAN ATHLETES HAVE BENEFITED GREATLY FROM NAME, IMAGE AND LIKENESS DEALS OVER THE PAST SEVERAL YEARS.

AND MANY OF THEM — INCLUDING TRACK STAR RILEY AMMENHAUSER — DIDN’T KNOW MUCH ABOUT N-I-L AT FIRST.

SOUNDBITE (English) Riley Ammenhauser, Michigan triple jumper:
“I came in my freshman year, and it was brand new. No one has ever heard of it, not really know much about the landscape. But through the past few years, I’ve been working with Peloton, Gatorade, Lululemon.”

SHE AND HER FELLOW WOLVERINES ARE ABOUT TO GET AN N-I-L BOOST.

THE UNIVERSITY IS JOINING STANFORD, COASTAL CAROLINA AND MORE THAN A DOZEN OTHERS IN HIRING AN N-I-L GENERAL MANAGER THROUGH ALTIUS SPORTS PARTNERS.

SOUNDBITE (English) Warde Manuel, Michigan athletic director:
“For us, it’s the right time to bring in a company that has had three years to develop strategies, connections to NIL space, connections to collectives, understanding that model.”

HAVING AN IN-HOUSE N-I-L G-M ALLOWS STUDENT-ATHLETES TO COMPARE THEIR COMPENSATION WITH THOSE AT OTHER ALTIUS-AFFILIATED SCHOOLS.

SOUNDBITE (English) Jared Wangler, Champions Circle:

SOUNDBITE (English) Riley Ammenhauser, Michigan triple jumper:

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