(17 Apr 2024)
ASSOCIATED PRESS
Los Angeles – 16 April 2024
1. Various, fans in line for installation
2. Various, fans checking out installation
3. SOUNDBITE (English) Taryn Lacroix, Label Partnerships Manager at Spotify:
"Yes, we are here today to celebrate the upcoming release of Taylor Swift’s ‘The Tortured Poets Department.’ Spotify has curated an album themed installation where fans can come and really delve into the world that Taylor has created with this new album."
4. Tight of Swift signage
5. Various, fans interacting with installation
6. SOUNDBITE (English) Taryn Lacroix, Label Partnerships Manager at Spotify:
"They’re going to see all sorts of treasure troves of little bits and bobs kind of sprinkled throughout. It’s up to them to interpret that however they want. But what’s most important is that each day lyrics are being revealed. So this morning we kicked off our opening, with one lyric. We had another lyric this afternoon. So really exciting for fans. You know, we’ve done lyric reveals with Taylor in the past and, you know, any piece of information that you can give fans that they latch on to, really goes a long way. So, they’re really just here to immerse themselves and, get a deeper dive into what they can expect for the album."
7. Various tight shots of props around installation
8. Medium to wide of fans posing
9. SOUNDBITE (English) Elizabeth Mendoza, Los Angeles Swiftie:
"She revealed, a lyric of one of her songs. We don’t know which one yet, so it’s like a mystery. We have to try to figure it out and, like little clues, like little mailboxes and like it just like you have to, like, really look in deep, depth with it."
10. Wide of fans posing
11. SOUNDBITE (English) (L-R) Izzy, Ravyn Steffenson and Jessica Federico, Taylor Swift fans:
Izzy: "Well, we saw a lot of it in the installation. Like a whole bunch of, like, props and works. Those are like little Easter eggs from, like, the previous works. And what we can expect from this next work."
Federico: "I mean, there was a little mailbox in there, but there was only one. I know that’s something we’re going to find out one day. It could be this week.It could be six years down the road. That mailbox means something I just don’t know what."
12. Tight of fans interacting with installation
13. Tight of props in installation
14. SOUNDBITE (English) (L-R) Izzy, Ravyn Steffenson and Jessica Federico, Taylor Swift fans:
Steffenson: "I was really excited for this new album. Very excited."
Federico: "Kind of scared. Not sure what’s coming. Yeah, Blondie’s got some tricks up her sleeve, always."
15. Various, fan at installation
STORYLINE:
Taylor Swift fans took over the Grove in Los Angeles on Tuesday afternoon to celebrate Swift’s upcoming album, ‘The Tortured Poets Department.’
To build anticipation around the album, Spotify hosted an installation at the outdoor shopping plaza where fans were able to look for clues hidden in mailboxes and books, take portraits and hang out with their fellow Swifties.
"They’re going to see all sorts of treasure troves of little bits and bobs kind of sprinkled throughout. It’s up to them to interpret that however they want," said Spotify Label Partnerships Manager Taryn Lacroix. "But what’s most important is that each day lyrics are being revealed. So this morning we kicked off our opening, with one lyric. We had another lyric this afternoon. So really exciting for fans."
The installation will be on display for three days from 10am to 9pm and Lacroix says the streaming service anticipates over 3000 fans to show up.
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