(17 Apr 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Paris – 10 April 2024
1. Berluti room with French Olympic outfits
2. Various of French Olympic outfits
3. SOUNDBITE (English) Vanessa Le Goff Berluti, collection director:
"Actually, we’re going to dress up 1,500 athletes and stuff, which is quite a lot. So, it was a real challenge for a small Maison (house) like us. But everybody has been extremely proud to work on this project. You can see here the outfits. It was, also a real will from to have these French flag colors blue, white and red, but in a very bouncy and very subtle way. So here you have the patina, which is really the emblematic signature of the Maison. One of our purposes was to make the athletes feel super proud and beautiful, the most beautiful athletes for this exceptional day."
4. Various of Justine Durafour, colourist, showing leather patina
5. SOUNDBITE (English) Justine Durafour, Berluti colourist:
"Every belt are made by hands at the workshops. And so, we work with the clothes here. And we use inks and waxes to make the belts, blue whites, and reds and to make it shiny after."
6. Various of French Olympic outfits with colours of French flags on patina
7. SOUNDBITE (English) Vanessa Le Goff, Berluti collection director:
"When we launched production, which has been done already a few weeks ago to make sure to reach the deadline of the ceremony, we didn’t have all the measurements of the athletes, so we were a bit blind, so we launched the production. What will be very important just a few days before the ceremonies, we will do alteration to make sure that that each athlete’s has a perfect shape for its outfits."
8. Olympic belt
9. Various of Olympic sneakers
10. SOUNDBITE (English) Brice Guyart, Senior Manager for Athlete Mobilization and the Sports Movement at Paris 2024:
“For the French delegation, we know that the first medals will be win during the opening ceremony. Yes, of course. We have an emotional impact on the other delegations. So, if we are a lot elegant and radiant in term of out impact on the others. So, first medal will be a win during the opening ceremony.”
11. French Olympic outfits
STORYLINE:
The House of Berluti unveiled on Wednesday the official outfits that French athletes will wear for the opening ceremony of the Olympic Games.
The two key words of this collection are “elegance and comfort” said Vanessa Le Goff, Berluti collection director.
With 1,500 athletes to dress, Berluti chose comfortable fabrics to ensure that each athlete feels at ease during the opening and closing ceremonies of the Olympic Games.
Women will have a choice between trousers and skirts.
Berluti chose colours with shades of blue, white and red to represent the French flag.
Patina, an emblematic technique of the house, was used to give a subtle and refined touch to the outfits.
"We use inks and waxes to make the belts, blue, whites, and reds and to make it shiny," colourist Justine Durafour said of the patina.
The Olympic and Paralympic team logo will be present on the outfits, but not in an ostentatious manner.
AP video by Nicolas Garriga
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