Donatella Versace out as creative director of the Milan fashion house, in a shakeup by US owner

(13 Mar 2025)
ASSOCIATED PRESS
New York – 9 September 2024
1. Wide Donatella Versace posing

ASSOCIATED PRESS
New York – 6 May 2024
2. Wide, (L-R) Andrew Scott, Donatella Versace, Jude Law

ASSOCIATED PRESS
West Hollywood, Calif. – 6 March 2024
3. Wide zoom in Donatella Versace posing
4. Medium Donatella Versace and Annie Lennox posing

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Beverly Hills, California – 12 March 2023
5. Medium Donatella Versace talking to reporters

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New York – 2 May 2022
6. Medium Donatella Versace and Cardi B posing at MET Gala

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Milan – 25 February 2022
7. Donatella Versace saluting at the end of the show

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Milan – 12 January 2019
8. Donatella Versace closing the show

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New York – 7 May 2018
9. Medium Donatella Versace arrival

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Milan – 21 September 2018
10. Donatella Versace closing the show

ASSOCIATED PRESS
New York – 7 May 2018
11. Wide zoom in Donatella Versace posing at MET Gala

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Venice, Italy – 1 September 2017
12. Various Donatella Versace arrival with Pier Paolo Piccioli

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Milan – 24 February 2017
13. Donatella Versace closing the show

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Milan – 24 February 2016
14. Various Donatella Versace posing

ASSOCIATED PRESS
Milan – 21 June 2014
15. Fashion designers Donatella Versace closing the show
STORYLINE:
Donatella Versace has been replaced as creative director of the fashion house founded by her late brother Gianni Versace, assuming the new role of chief brand ambassador, Versace’s U.S. owner Capri Holdings announced on Thursday.

Versace will be replaced by Dario Vitale, who most recently was design director at the Miu Miu brand owned by the Prada Group. His appointment is effective on April 1.

The creative shift comes amid speculation that the Prada Group is in talks to buy Versace from Capri Holdings, which paid 2 billion euros (currently $2.2 billion) for the fashion house in 2018. The U.S. group also owns Michael Kors and Jimmy Choo.

Miuccia Prada acknowledged interest in the brand on the sidelines of Milan Fashion Week last month, while Versace made no comment at what was to be her last runway show. Versace, 69, took over as creative director in 1997, after her brother’s murder in Miami.

Capri Holding’s statement made no mention of any plans to sell Versace, but the arrival of a designer from Miu Miu is only likely to fuel speculation of a possible deal.

Versace CEO John D. Idol said in a statement that the creative shift was “part of a thoughtful succession plan for Versace.” He called Vitale “a strong leader,’’ and expressed confidence that “his talent and vision will be instrumental to Versace’s future growth.”

As chief brand ambassador, Versace “will continue to champion the Versace brand and its values,’’ Idol said.

Versace said she was “thrilled” as a champion of the next generation of designers that Vitale would join Versace and that she was “excited” to see the brand her brother founded in 1978 "through new eyes.”

“It has been the greatest honor of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope to have some of his spirit and tenacity,’’ she said in a statement. “In my new role as chief brand ambassador, I will remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart.’’

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