(9 Mar 2025)
ASSOCIATED PRESS
Paris – 9 March 2025
1. Various, static collection for Junko Shimada fall-winter ’25-’26
2. Medium designer Junko Shimada
3. SOUNDBITE (French) Junko Shimada, designer – on the inspiration for the collection:
"This summer it was very, very hot. So I told myself ‘Autumn, ok, maybe it will be very cold.’ So, it was thinking about lots of warm coats, and everything in the end."
4. Various, static collection for Junko Shimada fall-winter ’25-’26
5. SOUNDBITE (French) Junko Shimada, designer – on why the collection is shown on bird mannequins:
"Because I like to make the collection with humor. There is always something a bit broken and funny. How do you say humour? (English) Humor. And I said to myself, a normal mannequin, with a metallic head, it’s sad. But if you see birds, everyone is happy."
6. Wide shot static collection through open door to static collection
7. Exterior Junko Shimada studio signage
AP VIDEO SHOT: Adam Egan
PRODUCTION: Cristina Jaleru
STORYLINE:
Junko Shimada created an urban jungle at her Paris studio, to present her fall-winter ’25-26 collection in Paris, Sunday.
The venerable Japanese designer gave mannequins the heads of birds, surrounding them with foliage and birdsong, to evoke a sense of urban wilderness and freedom – and to make those viewing the collection smile.
In the midst of last summer’s heat when she began thinking about the collection, Shimada imagined a cold fall-winter season.
Warm coats came with very skinny leather belts or double breasted; cosy turtle neck mohair knitwear was paired with patterned skirts. Most skirts, except the most formal, had pockets.
While the collection favored black, gray, beige and bordeaux, Shimada scattered pops of bright patterns and leopard print – including in matching shoes.
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