(4 Mar 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Detroit – 4 March 2025
1. Various of Rachel Lutz, owner of The Peacock Room, organizing merchandise ahead of the store’s opening
2. SOUNDBITE (English) Rachel Lutz, The Peacock Room:
++PARTIALLY COVERED++
“My name is Rachel Lutz, and I own The Peacock Room. We’re a women’s boutique in Detroit, Michigan. We do mostly apparel, accessories, gifts. … We do carry a lot of Canadian product here at The Peacock Room. I would say our Canadian vendors are our largest-grossing vendors. … So, these tariffs will definitely have an impact on our sales.”
3. Various of Lutz pulling out a dress that was made in Canada
4. Lutz looks through some dresses
5. SOUNDBITE (English) Rachel Lutz, The Peacock Room:
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“I’m struggling to see the wisdom in picking a fight with our largest trading partner that we’ve had historically wonderful relationships with.”
ASSOCIATED PRESS
Windsor, Ontario – 4 March 2025
6. A Canadian flag flies downtown
7. Whiskeyjack Boutique owner Katie Stokes operates the register
8. Prints for sale show maps of Detroit and Windsor
9. Various of Canada-themed items for sale
10. SOUNDBITE (English) Katie Stokes, Whiskeyjack Boutique:
++PARTIALLY COVERED++
“Hi, my name is Katie Stokes. I am the co-owner of Whiskeyjack Boutique. We are located in downtown Windsor, Ontario, Canada, right across the river from Detroit, Michigan. … And everything we sell is made in Canada. So, we have a store full of Canadian-made products from all across the country. We source from all provinces and territories, and all of our books are written by Canadian authors as well.”
11. Various of the Ambassador Bridge that links Ontario and Michigan
12. SOUNDBITE (English) Katie Stokes, Whiskeyjack Boutique:
++PARTIALLY COVERED++
“So, over the course of the last month, we’ve had a lot of interesting conversations with Americans who have crossed the border and who are actively trying to support us and who want to show support for Canadian businesses and Canada in general, because they’re mortified by what’s happening. And they don’t support what’s going on, and they don’t like how Canada is being kind of dragged through the mud on this. We’ve had customers come in and apologize to us, which was the most wholesome, sweet thing. It just helps us start conversations and let them know that we are not mad at you. We understand that this was not your decision.”
13. Stokes pushes a product carousel around showing off a sticker featuring the business name as well as a Detroit-themed item
14. Stokes arranges items on display in her store
STORYLINE:
Small business owners on either side of the Detroit River arrived at their stores Tuesday to a new reality.
They found themselves in the middle of a trade war.
Rachel Lutz owns The Peacock Room, four women’s boutique shops in Detroit. She’s been in business for 13 years and has about 16 employees. She figured the White House’s tariffs were coming and did as much as possible to prepare for them.
“I’m struggling to see the wisdom in picking a fight with our largest trading partner that we’ve had historically wonderful relationships with," Lutz said Tuesday from her shop in Detroit’s Fisher Building.
“We do carry a lot of Canadian product here at The Peacock Room," Lutz continued. "I would say our Canadian vendors are our largest-grossing vendors.”
“These tariffs will definitely have an impact on our sales,” she said.
Everything sold in Whiskeyjack Boutique is made in Canada, Stokes said.
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