(11 Jan 2025)
US CES L’OREAL
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 4:23
ASSOCIATED PRESS
Las Vegas, Nevada – January 7, 2025
1. Various of L’Oreal worker taking skin sample from woman
2. Worker preparing sample to be analysed in L’Oréal Cell BioPrint device
3. Pan of worker placing sample in L’Oréal Cell BioPrint device
4. SOUNDBITE (English) Guive Balooch, global managing director of augmented beauty and open innovation, L’Oreal:
“Basically it’s a way to allow us to measure the biomarkers and the proteins that are deep beneath our skin that will give us insight into our longevity, into our predictive analytics around our skin health and into an understanding of which ingredients will actually work for our biology. And so, it’s a five-minute process using a lab on a chip technology, and it gives you all of these biomarkers, analysis and tells you about you know what products and ingredients to use.”
5. Worker placing sample into L’Oréal Cell BioPrint device
6. Various of worker taking several images of woman’s skin using Skin Connect device
7. SOUNDBITE (English) Guive Balooch, global managing director of augmented beauty and open innovation, L’Oreal:
"When we measure proteins and biomarkers in a laboratory, we do it with big machines. What this does is you just take a little tape strip, you get the skin cells without feeling anything, and it brings just the protein out. You put it on a little chip, and in this machine, it will measure within a few minutes the actual protein biomarkers that we at L’Oreal have spent ten years uncovering that are related to the clinical signs that you could get in the future based on those levels of those proteins in your skin. So, it’s basically micro fluidics and basic imaging technology, but in a much smaller scale than before."
8. Various of woman looking at tablet, showing results from L’Oréal Cell BioPrint device
9. SOUNDBITE (English) Guive Balooch, global managing director of augmented beauty and open innovation, L’Oreal:
"First it will tell you what your longevity of your skin is in terms of how well is it renewing your skin cells? And give you some advice on that. Second, it will give you advice on some of the potential future predictive skin health attributes you could have, like pores and wrinkles and fine lines and then give you some product recommendations. And it will also give you some specific advice around ingredients. For example, we can tell you if you yourself individually respond well to retinols or other ingredients, and that will help inform you whether or not you should take certain ingredients over others based on your biology."
10. Various of cosmetic products
11. Tablet and Skin Connect device
12. Pan of L’Oréal Cell BioPrint device
STORYLINE:
LEADIN:
Cosmetics firm L’Oreal has created a new portable lab-on-a-chip device to help users gain greater insight into their skin.
Unveiled at CES 2025 tech show in Las Vegas, the L’Oréal Cell BioPrint device takes just five minutes to analyse a sample and deliver cosmetics recommendations.
STORYLINE:
The new L’Oréal Cell BioPrint is a tabletop device that delivers personalised skin analysis in just five minutes.
It uses advanced proteomics, the study of how protein composition in the human body affects skin ageing.
The device calculates the skin’s age and provides personalised advice on how to slow down the appearance of ageing.
It can also make cosmetic product recommendations and minimise guesswork by helping predict responsiveness to certain ingredients, such as retinol.
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/dd917f2bdb90493e860101fdf998c921
Author: AP Archive
Go to Source
News post in January 16, 2025, 3:04 am.
Visit Our Sponsor’s:
News Post In – News
