Bethenny Frankel’s ‘BStrong’ initiative supports LA wildfire victims

(11 Jan 2025)
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Archive: Malibu, Calif. – 9 January 2025
1. Various of firefighters hosing burned beachfront structure

ASSOCIATED PRESS
N/A – 10 January 2025
2. SOUNDBITE (English) Bethenny Frankel, TV personality/philanthropist – on her BStrong initiative helping Los Angeles area wildfire victims:
“Once it became real and we were in the middle of the night watching the video camera, and then the ashes get inside and then the feed cut, I was saying, god, it was like watching a horror movie in real time. And I’ve never experienced that. As someone who’s a philanthropist, I experience knowing storms coming and then after. I’m never in the middle of seeing what’s happening firsthand. And so, I was calling my partners at Global Empowerment Mission, who actually are the 501C3 and said, let’s buckle up now because my BStrong initiative is for the things that I am passionate about, that I want to raise money for, that I want to get into. So, this was personal. I lived in this town.”

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Archive: Altadena, Calif. – 9 January 2025
3. Various aerials of fire burning a structure with black smoke, first responders on scene

ASSOCIATED PRESS
N/A – 10 January 2025
4. SOUNDBITE (English) Bethenny Frankel, TV personality/philanthropist – on where the money goes when donating to her BStrong initiative:
“They’re kind of donating to an entire concept but the money specifically is going to the cash cards. … The literal dollar is going into people’s hands via cash cards. Literally, your money is transferred into cash cards for individuals that we have vetted, who have lost everything, who are not billionaires living in mansions in Palisades who still have a credit card. We’re talking about people that have lost everything, not unlike Harvey or Puerto Rico or anywhere or Hawaii. And so that’s what the money’s going to. And that’s why it’s great, because I can literally tell you where it’s going. I could show you every cent.”

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