(6 Jan 2025)
US CES LG
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 5:08
ASSOCIATED PRESS
Las Vegas, USA – 6 January 2025
1. Wide of stage presentation demonstrating AI sound recommendation on LG TVs
2. SOUNDBITE: (English) Frank Lee, Media Entertainment Solution Marketing, LG Electronics Home Entertainment:
"LG AI-enabled TVs recommend content that suit your interest by anticipating your needs and preferences. Through this human-centred approach and Web OS driven connectivity LG AI TVs now present enhanced experiences."
3. Wide of stage presentation with actor demonstrating LG AI TV
4. SOUNDBITE: (English) Frank Lee, Media Entertainment Solution Marketing, LG Electronics Home Entertainment:
"Immerse yourselves in stunning visuals and outstanding audio clarity with true wireless 4K connectivity, LG’s visually lossless wireless technology delivers video and audio quality as if it were connected by a cable with no latency for the ultimate gaming experience, as proven by the fact that LG OLED TVs, including our wireless models, are certified by G-synch and AMD’s Freesynch Premium."
5. Various cutaways of the audience at LG presentation
6. Wide of stage presentation with video demonstrating LG’s connected AI home appliances in the morning
7. SOUNDBITE: (English) Brandt Varner, home appliance solution sales, LG Electronics
"Some parts of that morning routine you just saw probably look pretty similar to your own current morning routines. Some parts probably look drastically different, and it’s those parts that are driven by LG AI. LG’s affectionate intelligence space starts right at home. Millions of LG home devices collect data in real time, enabling contextual understanding and orchestrated actions. As the LG AI home proactively handles everyday tasks and provides tailored services, we can focus on more meaningful values that guide us toward a better life."
8. Wide of stage presentation showing AI app recommending shops, coffee and monitoring heart
9. SOUNDBITE: (English) Brandt Varner, home appliance solution sales, LG Electronics
"Our vision for a seamless zero-labour home will be actualized through LG Home OS and LG’s AI driven core tech, where appliances will take out all of the guesswork, adapting to our lifestyles to offer the most convenient, hassle-free home experience."
10. Wide of Lee introducing the new LG xboom speakers on stage and introducing musician and entrepreneur will.i.am
11. SOUNDBITE: (English) will.i.am, musician and CEO of Focus Your Ideas:
"Partnering with LG and being a part of the LG family is beyond amazing and it represents the exciting future that’s about to boom. We are bringing cutting-edge technology and amazing creative visions together with LG xboom. Our goal with the new xboom series was never about duplicating what already existed, it’s about reimagining what a speaker is supposed to be."
12. Wide of presentation demonstrating LG’s Affectionate Intelligence controlling home temperature
STORYLINE:
LEADIN:
LG Electronics is bringing what it calls the “world’s first” wireless transparent OLED TV to market.
At CES 2025, the South Korean tech maker is also introducing a new AI chatbot feature, that helps users troubleshoot issues without having to call customer services.
STORYLINE:
LG says its new Signature OLED T is the “world’s first” wireless transparent OLED TV.
Content displayed on the transparent screen appears to float in the air.
Unveiled at last year’s CES, LG says the Signature OLED T is now available in the United States.
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