Snoop Dogg sponsors and puts his own spin on the Arizona Bowl

(27 Dec 2024)
ASSOCIATED PRESS
Los Angeles – 2 December 2024
1. Snoop Dogg meets with "The Voice" contestants in his trailer
2. SOUNDBITE (English) Snoop Dogg, recording artist:
"I rehabilitated myself. That’s what I did. Like you could – like when I got the opportunity to be acquitted, my mission was to do right, do more right than wrong. To figure out how to get into the right side of life. My mother raised me the right way, but I chose to go the wrong way. Now I’m choosing to go the right way."

ASSOCIATED PRESS
Los Angeles – 22 January 2024
3. SOUNDBITE (English) Snoop Dogg, actor/recording artist – on his film “Underdoggs”
"And then I did a little research on coaches, the demeanor of coaches, because I was a coach, but I didn’t want to take anything out of my page. I wanted to do a little research on coaches who had like a different approach that were more verbal and more aggressive towards the kids. I did a little Bobby Knight research and a couple of football coaches that I know that were aggressive with coaching and took a little bit out of that page and then implemented it into Jaycen. So that way he would separate from Snoop. So when you see him, he look a little bit like Snoop. But when he act he ain’t nothing like Snoop."

ASSOCIATED PRESS
Las Vegas – 11-12 February 2024
4. Various of Snoop Dogg posing
STORYLINE:
Snoop Dogg has nearly as many ties to football as he does to rap music.

The entertainer coached youth football for years and created an after-school program for inner city Los Angeles youths. Snoop has been a guest analyst on football broadcasts and his son, Cordell Broadus, played Division I football.

He starred in and co-produced “The Underdoggs” a 2024 film inspired by his real-life experiences with the Snoop Youth Football League he founded more than a decade ago.

When Snoop took his latest step, becoming the sponsor of a bowl game, he had a demand: Find a way for all players in the game to receive name, image and likeness (NIL) money.

The beneficiaries are Colorado State and Miami (Ohio), who will conclude their seasons Saturday at Arizona Stadium in the Arizona Bowl. The bowl is classified as a 501(c)(3), so all revenue goes to charity.

Snoop is the latest celebrity to sponsor a bowl, following the footsteps of Jimmy Kimmel and Rob Gronkowski at the LA Bowl.

“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop said in a video posted on social media. “So it’s time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience and the pageantry.”

With that will be an NIL component.

The bowl can’t pay players just for playing in the bowl, but both teams participated in football clinics on Friday and will get paid for their services. Other bowls have given single players NIL opportunities, but this is believed to be the first to offer it to every player on both teams.

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