(19 Dec 2024)
ASS0CIATED PRESS
El Segundo, Calif. – 19 December 2024
1. Wide of Mattel building exterior
2. Wide to zoom of school kids inside of Barbie box
3. Medium of Santa Clause and children
4. Wide of children and volunteers walking into Mattel Toy Store with shopping carts
5. SOUNDBITE (English) Prince Jackson, Co-Founder, Heal Los Angeles Foundation:
"This is out fourth year doing this event. It originated because when I was younger, for me, when it was birthdays or Christmas or whatever it is, my dad would shut down the toy store and he would take my siblings and I and say, ‘Fill up a cart, you throw whatever you want in there.’ I also know when my cousins were younger, like T.J., Tage and Terrell, that’s a lot of things that they used to do with him. So, the idea originated from him and we take a lot of inspiration from him for the foundation, and that’s how this started. So, we reached out to Mattel. It’s like four years ago, and we told them kind of the idea that we had and they had a perfect location."
6. Jackson shopping with children
7. Various, children shopping with volunteers
8. SOUNDBITE (English) Prince Jackson, Co-Founder, Heal Los Angeles Foundation:
"I come from a very rich family history, and those are some big shoes to fill. I don’t know if I ever could, but I wear it with – it’s like a badge of honor. You know, my siblings and I, we each kind of got a piece of him in different ways. For me, it’s that philanthropic, kind of giving back, and that’s where I’m really passionate about. And, you know, I just hope the work that we do makes him proud. And it warms my heart when we see the kids smile at the end of the day. So, it’s really fun, fun time."
9. Wide of children checking out their shopping cart
10. Wide of children inside of toy store
11. Various, Jackson checking out toys with child
12. SOUNDBITE (English) Prince Jackson, Co-Founder, Heal Los Angeles Foundation:
"It’s fun to see the difference in kids. You’ll have some kids who will come in and they’re just so excited. They’re throwing everything in and they’re like, ‘I need to get something for my sister. I need to get something for my cousin.’ And then you have kids who come in and they’re very timid and they’ll just like put one thing in the cart. You’re like, ‘We have a lot more space.’ And then, ‘Do you want to get anything for…’ A lot of them, what I really appreciate, is when they’re done getting their toys, they immediately think of brother, sister, cousin, friends. And I think that’s part of this kind of holiday spirit, right, is being able to give to others. And it’s it warms my heart that our kids are seeing that well, we have the opportunity to give to others as well.’"
13. Wide of children at cashier
14. Wide of child with Santa Clause
15. Wide of child with oversized toy store bag
16. SOUNDBITE (English) Jesus, student shopper:
"I’m planning to get toys for my cousin. I mean, not cousin, nephew. He likes dinosaurs so I’m gonna get him dinosaur toys."
(Reporter: "And what are you looking forward to? What do you want?")
"Like anything. I’ll take anything."
17. Wide of child in green suit
18. Wide of children at cashier
19. Tight of children and volunteer in dinosaur masks
20. SOUNDBITE (English) Prince Jackson, Co-Founder, Heal Los Angeles Foundation:
"So, the Heal Los Angeles Foundation, we really care about impact. And our goal is to provide educational programs that are tailored to the community, that focus on our impact areas of self-care and education."
21. Various, children shopping and waiting for their turn outside of the toy store
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