(19 Nov 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
New York – 6 January 2017
1. STILL – Vertical photo of Arthur Frommer posing for a picture with his daugher Pauline
++PART MUTE++
2. Mid, Frommer posing for pictures
3. SOUNDBITE (English) Arthur Frommer, Travel guidebook author, speaking in 2017:
"And while in the Army overseas, I was always struck by the fact that my fellow G.I.s did not travel. They were scared to travel. They were worried about how you would pay for various items. What currency would you use? Where would you live it at night? And I decided to do a guidebook."
4. Wider shot of Frommer posing for pictures
++SOUNDBITE #5 PART COVERED++
5. SOUNDBITE (English) Arthur Frommer, Travel guidebook author, speaking in 2017:
"It was in 1957 that I published Europe on $5 a day. And this year, therefore, marks the 60th anniversary of the Frommer Travel Guides. We have been publishing travel guides for 60 years. The Europe on $5 a Day was the first of our books. I followed that up working with other journalists. We brought out a book called Mexico on $5 a Day, and then we did New York on $5 a day, and then we did the Caribbean on $10 a day."
6. Various shots of Arthur Frommer and daughter Pauline Frommer looking at guidebooks
STORYLINE:
Arthur Frommer, whose "Europe on 5 Dollars a Day" guidebooks revolutionized leisure travel by convincing average Americans to take budget vacations abroad, has died. He was 95.
Frommer died from complications of pneumonia, his daughter Pauline Frommer said Monday.
“My father opened up the world to so many people," she said. "He believed deeply that travel could be an enlightening activity and one that did not require a big budget.”
Frommer began writing about travel while serving in the U.S. Army in Europe in the 1950s. When a guidebook he wrote for American soldiers overseas sold out, he launched what became one of the travel industry’s best-known brands, self-publishing "Europe on 5 Dollars a Day" in 1957.
"While in the Army overseas, I was always struck by the fact that my fellow G.I.s did not travel. They were scared to travel. They were worried about how you would pay for various items. What currency would you use? Where would you live it at night? And I decided to do a guidebook," he recalled in an interview with The Associated Press in 2007, on the 50th anniversary of the book’s debut. "It struck a chord and became an immediate best-seller."
The Frommer’s brand, led today by his daughter Pauline, remains one of the best-known names in the travel industry, with guidebooks to destinations around the world, an influential social media presence, podcasts and a radio show.
Frommer’s philosophy — stay in inns and budget hotels instead of five-star hotels, sightsee on your own using public transportation, eat with locals in small cafes instead of fancy restaurants — changed the way Americans traveled in the mid- to late 20th century. He said budget travel was preferable to luxury travel "because it leads to a more authentic experience.” That message encouraged average people, not just the wealthy, to vacation abroad.
It didn’t hurt that his books hit the market as the rise of jet travel made getting to Europe easier than crossing the Atlantic by ship. The books became so popular that there was a time when you couldn’t visit a place like the Eiffel Tower without spotting Frommer’s guidebooks in the hands of every other American tourist.
In November 2013 with his daughter Pauline, he relaunched the print series with dozens of new guidebook titles.
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