Hello Kitty turns 50 with new exhibition in Tokyo

(30 Oct 2024)
JAPAN HELLO KITTY

SOURCE: ASSOCIATED PRESS

RESTRICTION SUMMARY:

LENGTH: 7:18

ASSOCIATED PRESS
Tokyo, Japan – 30 October 2024

1. Hello Kitty and Makoto Fujiwara, Executive Director of the Tokyo National Museum, cutting a ribbon to open the exhibition "As I change, so does she",
 UPSOUND (Japanese) "Please (cut the ribbon) Thank you very much. The ribbon has been cut by three officials and Kitty-chan. Thank you very much"

2. Tilt down from ceiling to exhibition’s welcome board
3. Various of Hello Kitty doll rotating
4. Zoom into banners with illustrations
5. Visitors looking at the illustrations
6. Various of Hello Kitty’s first merchandise – a mini purse – from 1975

ASSOCIATED PRESS
Hyogo, Japan – 29 October 2024
++ VIDEO CALL ++

7. SOUNDBITE (Japanese) Michiko Shimizu, Professor at Kansai University of International Studies:
"We counted the Hello Kitty items in my research room, including the goto-chi (localised) Kittys (in 2006). When we reached around a thousand, we had to stop."

ASSOCIATED PRESS
Tokyo, Japan – 30 October 2024

8. Display of gigantic Hello Kitty stationary
9. Tilt up of Hello Kitty pencil

ASSOCIATED PRESS
Hyogo, Japan – 29 October 2024

10. SOUNDBITE (Japanese) Michiko Shimizu, Professor at Kansai University of International Studies:
"In general, I buy things which have Kitty-chan. My eraser is Kitty-chan, my pencil is Kitty-chan. I’m often asked (how many items I own) but it is countless."

ASSOCIATED PRESS
Tokyo, Japan – 30 October 2024

11. Display of gigantic Hello Kitty slippers
12. Slippers, mobile holder, purses with Hello Kitty

ASSOCIATED PRESS
Hyogo, Japan – 29 October 2024
++ VIDEO CALL ++

13. SOUNDBITE (Japanese) Michiko Shimizu, Professor at Kansai University of International Studies:
"A character without a mouth. There are many cat-based characters, but I like (Hello Kitty) because she has no mouth. That’s what I like about her. She shows no emotions, basically. I feel like she is trying to tell me something besides being poker-faced. That’s the biggest attraction for me."

ASSOCIATED PRESS
Tokyo, Japan – 30 October 2024

14. Tilt up of items produced to mark Hello Kitty’s 30th and 40th anniversaries
15. Various of Hello Kitty items hanging on a wall, including a bow

ASSOCIATED PRESS
Hyogo, Japan – 29 October 2024
++ VIDEO CALL ++

16. SOUNDBITE (Japanese) Michiko Shimizu, Professor at Kansai University of International Studies:
"Kitty-chan’s strength is that she is a mere design, I think. Of course, there is a rough profile, but that is something created later and it is not that significant. That simple design – with a round face, and a button-like nose, a big bow and no mouth – makes it possible for her to be anything. She is accepted by various generations and countries."

ASSOCIATED PRESS
Tokyo, Japan – 30 October 2024

17. Various of Hello Kitty and Nike Air Presto, collaboration 2024
18. Cosmetic items as a collaboration with Anna Sui (2024)
19. Various of Licca doll, collaboration with Tomy (2024)

ASSOCIATED PRESS
Hyogo, Japan – 29 October 2024
++ VIDEO CALL ++

20. SOUNDBITE (Japanese) Michiko Shimizu, Professor at Kansai University of International Studies:
"When I was asked what I want, I replied, my last Hello Kitty merchandise to purchase will be my coffin. I don’t need a funeral, but I want my body to be placed in a Kitty-chan designed coffin, and when you open the small doors (to say the last goodbye) you will see Kitty-chan’s face. That’s what I long for."

ASSOCIATED PRESS
Tokyo, Japan – 30 October 2024

21. Hello Kitty fashion

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