(14 Oct 2024)
FRANCE PARIS MOTOR SHOW FORD
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 2:29
ASSOCIATED PRESS
Paris, France – 14 October 2024
1. Mid, pull out to wide of footballer Eric Cantona unveiling Ford Capri on stage
2. Mid front three quarters of Ford Capri
3. Close of wheel
4. Mid front view of Capri
5. Mid of Eric Cantona on stage reacting to the new Capri
UPSOUND: (English) Eric Cantona, ex-footballer and actor, Ford brand ambassador:
"It’s magnificent, a bold reimagining of a classic. The lines are pure poetry. A symphony of steel and glass. And electric, now that is the future roaring to life."
UPSOUND: (English) Amko Leenarts, director of design, Ford Europe:
"We wanted to capture the soul of the Capri, its rebellious heart, and wrap it in a modern sustainable package, just like Eric who has constantly reinvented himself."
6. Close of front end and badge reading: (English) "Capri 100% Electric"
7. Reverse angle of same
8. SOUNDBITE (English) Amko Leenarts, director of design, Ford Europe:
"It’s time now to bring this legend back. A mischievous legend, even. And this Capri was born a rebel. Launched in 1969 it became a symbol of youthful defiance in the ’70s and the ’80s. Its sporty design and affordable price tag made it the perfect sports car for the family. And it was a car that demanded attention and it got it – on the streets, on the track, even on the big screen, the Capri was a star."
9. Close of front end bonnet of Ford Capri
10. Wide profile view of Capri
STORYLINE:
LEADIN:
French football legend Eric Cantona pulled back the sheets on the new electric Ford Capri at the Paris Motor Show.
STORYLINE:
From one iconic name to another – French footballer Eric Cantona unveils the new electric Ford Capri in Paris.
The Ford Capri is one of the most famous names for the American car maker.
Launched in 1969, the Capri sold nearly two million units over its lifetime.
Now it’s back – but bears little resemblance to the old low slung Capri, and now features an all electric powertrain.
Eric Cantona, with his trademark poetic flourish, gives his verdict on the new vehicle.
"It’s magnificent, a bold reimagining of a classic. The lines are pure poetry. A symphony of steel and glass. And electric, now that is the future roaring to life," he says.
Ford is using Eric Cantona as a symbol for the Capri. The former-footballer turned to acting after his playing days were over, and later became a singer – constantly reinventing himself.
Ford’s design director Amko Leenarts explains what he tried to capture from the original when he was tasked with reviving the classic brand.
He says: "It’s time now to bring this legend back. A mischievous legend. And this Capri was born a rebel. Launched in 1969 it became a symbol of youthful defiance in the ’70s and the ’80s. Its sporty design and affordable price tag made it the perfect sports car for the family. And it was a car that demanded attention and it got it – on the streets, on the track, even on the big screen, the Capri was a star."
With increasing competition in the EV sector – particularly with new players from China arriving – Ford is clearly keen to remind potential customers about its legacy.
The Capri brand could help to add a bit of sparkle to its latest EV.
It has a range of 389 miles, 210 kW of power and can charge from 10 to 80 percent in 28 minutes.
There are practical considerations too, like the 572 litres of boot space and full mobile connectivity.
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