Crypto firms have spent a record amount of almost £130 million ($170 million) on deals for the Premier League 2024/25 season, according to sports sponsorship agency SportQuake. The cash influx is a welcome boost for English football as regulations tighten around gambling sponsorship, a key revenue stream that will soon fade. Bloomberg’s Emily Nicolle reports.
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News post in October 7, 2024, 12:05 pm.
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