(1 Oct 2024)
UK SAMSUNG
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 5:52
ASSOCIATED PRESS
London, UK – 1 October 2024
1. Close zoom of Samsung S24 FE
2. Pull focus of Samsung logo
3. Mid of Samsung S24 FE
4. Mid over the shoulder of Samsung product specialist Lee Dinham drawing picture of a cat
5. Close of same
6. Close of pen on screen
7. Close of cat picture being turned into 3D cartoon image with Galaxy AI
8. Wide of Dinham using AI drawing app
9. Close of Galaxy AI turning the sketch into colourful cartoon versions
10. SOUNDBITE (English) Lee Dinham, product specialist, Samsung:
"What we’ve seen is Galaxy AI has actually been a driving factor for our consumers to buy devices because they want to be able to be more creative, be more productive, and they want AI to help them do that."
11. Close tilt down of Alex Bishop, Samsung demonstrator, speaking Japanese and Galaxy AI live translating
12. Mid of Lee Dinham replying in English and live translating into Japanese
13. Wide of Lee Dinham speaking to the press during presentation
14. Various set up shots of analyst Ben Wood making notes of presentation
15. SOUNDBITE (English) Ben Wood, chief analyst, CCS Insight:
"These new devices reflect the fact that AI is becoming a benchmark feature in all new connected products, and Samsung is really betting big on it with its Galaxy AI suite of capabilities. What’s interesting about the FE variant of the smartphone is they’re taking it to an even more affordable price point, and one could argue that Samsung are trying to develop a beachhead on AI, primarily to get ahead of Apple, who’ve now recently announced Apple Intelligence."
16. Wide of presentation
17. Close tilt down of demonstration showing Galaxy AI turning document about hydrogen energy into summary bullet points
18. SOUNDBITE (English) Ben Wood, chief analyst, CCS Insight:
"On paper Samsung are certainly ahead of Apple right now, by the end of this year they’ll have 200 million Galaxy devices that are AI enabled. At the moment, the new iPhone has only got the AI capabilities in beta in a subset of those. But make no mistake, Apple is in the race now and they’ll catch them up very quickly."
19. Close tilt up of triple camera set up of S24 FE
20. SOUNDBITE (English) Lee Dinham, product specialist, Samsung:
"So what we have in the S24 FE is something called the Pro Visual Engine. So that is a kind of combination of loads of different AI features which enhance things such as the photography taking process, the processing of the photo after it’s been taken, and then being able to actually go into the image and enhance that even further. So things such as photo remaster, let’s say you have a photo from several years ago, maybe you’ve taken on a smartphone that didn’t have the best camera. If you send it to a Galaxy S24 FE, the actual device can enhance that photo. It can restore the colours, it can restore the detail using the power of AI."
21. Mid of Dinham taking photo of colleague demonstrating Galaxy AI photo enhancements
22. Close of screen taking photo
23. Reverse angle of same
24. Close tilt up of S24 FE camera
25. Close of screen showing Galaxy AI analysing the image
26. Cutaway of Dinham with S24 FE
27. Close of screen demonstrating AI enhancement to a black and white sketch image
28. SOUNDBITE (English) Lee Dinham, product specialist, Samsung:
29. Close of screen demonstrating cartoon AI effect
30. SOUNDBITE (English) Ben Wood, chief analyst, CCS Insight:
31. Close of yellow Samsung S24 FE
32. Mid of S24 FE with Galaxy Tab
33. Close pan right of pen and camera lens
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