Alcohol-free beer is gaining popularity, even at Oktoberfest

(23 Sep 2024)
GERMANY OKTOBERFEST

SOURCE: ASSOCIATED PRESS

RESTRICTION SUMMARY:

LENGTH: 4:09

ASSOCIATED PRESS
Freising, Germany – 20 September 2024

1. Mid of Weihenstephan Head Brewmaster Tobias Zollo pouring beer
2. Close of Zollo pouring beer
3. SOUNDBITE: (English) Tobias Zollo, Weihenstephan Head Brewmaster:

"I really like non-alcoholic beer because, I like more (real) beer of course, but you can’t drink it the whole day if you have to work, if you have to drive, everything else and you can’t drink beer every day, unfortunately.”

4. Mid of bottles of Weihenstephan non-alcoholic beers
5. Close of bottles
6. Wide of beer tanks
7. Mid of Zollo walking to beer tank
8. Over the shoulder of Zollo opening beer tank and looking inside
9. SOUNDBITE: (English) Tobias Zollo, Weihenstephan Head Brewmaster:

“We think that it’s getting more and more popular, these days. That the people are unfortunately, I have to say that as a brewer, unfortunately drink less beer. But we want to keep on brewing beer, want to have beer for the people and want to produce beer always for the people. And if there’s an alternative to have the crisp and fresh tastes from a typical Weihenstephan beer, but just a non-alcoholic version. So that’s the point. We want to do that."

ASSOCIATED PRESS
Munich, Germany – 21 September 2024

10. Tracking shot of waitress carrying beer mugs at Oktoberfest
11. Wide of people drinking beer
12. SOUNDBITE: (English) Mikael Caselitz, 24 years-old, vox pop
“For people who don’t like to drink alcohol and want to enjoy the Oktoberfest as well, I think it’s a good option. But sometimes people feel like they have more fun with alcohol, which is not a good thing because you can also have fun without alcohol. So if you like to drink alcohol-free beer, I think that’s definitely an option for you. And if you want to come and drink alcohol-free beer, nobody will judge you.”

13. Wide of crowded beer tent
14.Close of sign reading: (German) “Alcohol-free beverages”
15. Wide of waiters lining up to pick up alcohol-free beverages

ASSOCIATED PRESS
Schweitenkirchen, Germany – 20 September 2024

16. Wide of hops plantation

ASSOCIATED PRESS
Hüll, Germany – 20 September 2024

17. Wide of Managing Director of the Society of Hop Research Walter König entering greenhouse
18. Close of König checking hops plant
19. Close of hops
20. SOUNDBITE: (English) Walter König, Managing Director of the Society of Hop Research:

"Brewers know that if you reduce the alcohol or if you have no alcohol in the beer, you have a lack of aroma quality. And we produce or we breed special hop varieties that you can fill this lack of aroma in the beer (so) that the non-alcoholic beers have a fully taste as good as an alcohol beer."

20. Close of beer mugs
21. Mid of König pouring beer in a glass
22. Close of alcohol-free beer
23. SOUNDBITE: (English) Walter König, Managing Director of the Society of Hop Research:

"The non-alcoholic market was over years just two or three per cent of the whole beer production in Germany. And in the last two or three years it was a big increase. So now we have nearly ten per cent of the whole German beer production is non-alcoholic beer and it’s increasing more and more. And I think that goes very close together with the quality of the beers."

ASSOCIATED PRESS
Munich, Germany – 21 September 2024

24. Various of people attending Oktoberfest

STORYLINE:
LEADIN:

At Oktoberfest — arguably the world’s most famous festival devoted to alcohol — alcohol-free beer is on the menu.

STORYLINE:

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