Thai zoo moves to patent image of baby pygmy hippo Moo Deng

(19 Sep 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Chonburi, Thailand – 19 September 2024
1. Wide of pygmy hippo Moo Deng interacting with a keeper and showing off her signature bouncing gait
2. Close of her mother eating
3. Wide of Moo Deng bouncing
4. Wide of spectators at zoo
5. Wide of schoolchildren filing past enclosure
6. Wide of Moo Deng being washed
7. Wide of Zoo Director Narongwit Chodchoi
8. Close of Moo Deng’s face
9. SOUNDBITE (Thai) Narongwit Chodchoi, Zoo Director:
“Now the zoo is in the process of patenting and trademarking Moo Deng, whether in cartoon form or her image. The benefits we get from this will come back to the zoo to improve the life of all animals here. After we do this, we will have more income to support activities that will make the animals’ lives better.”
10. Zoo worker putting up signs telling people not to throw objects at the animals
11. Wide of sign indicating no throwing
12. Wide of keeper hosing down Moo Deng and mother
13. Mid of Moo Deng
14. Wide of Moo Deng fans, Areeya Sripanya and friend Thitimavadee Seesakda
15. Mid of Moo Deng
16. SOUNDBITE (Thai) Thitimavadee Seesakda, Moo Deng Fan:
“So cute! I want to pet her!”
SOUNDBITE (Thai) Areeya Sripanya, Moo Deng Fan:
“She’s cute. She’s such a little lump. I want to ball her up and swallow her whole!”
QUESTION: HAVE YOU SEEN HER BOUNCE?
Both: “Not yet”
17. Wide of Ittinut Sangchot and Postsaruk Pongwatchara looking at Moo Deng
18. Close of phone
19. SOUNDBITE (Thai) Ittinut Sangchot, Moo Deng Fan
“I watch TikTok and she likes to bounce. She looks cute."
SOUNDBITE (Thai) Postsaruk Pongwatchara, Moo Deng Fan
“She likes to flap her ears. She looks shiny when she plays with her keeper. These are cute moments I want to see with my own eyes.”
20. Various of Moo Deng
21. SOUNDBITE (Thai) Narongwit Chodchoi, Zoo Director:
“Moo Deng has become a sensation because her name and her skittish behavior complement each other. Another thing that made Moo Deng go viral was the keeper. He’s a content creator who can curate and update Moo Deng’s actions on social media until she got fans from all over the world.”
22. Various of Moo Deng
23. Close of her as she blows a nose bubble
STORYLINE:
The Thai zoo whose baby pygmy hippo Moo Deng has become a global viral sensation moved Thursday to patent her image so it can benefit financially from the extraordinary interest which shows no sign of abating.

Even on a weekday the antics of the much-loved little animal drew streams of excited visitors to Khao Kheow Open Zoo, near Pattaya. Her name means “bouncy pork” and she was soon into her stride, zipping and darting across her enclosure, showing off her trademark bounce.

The 2-month-old is named after a type of Thai meatball. The zoo started naming the hippos after pork dishes in 2017. The name Moo Deng was voted on by over 20,000 people online in August.

Since her media-savvy keeper debuted her on social media her fame’s became unstoppable, both domestically and internationally. Artists have drawn cartoons based on her. She’s been made into memes. World-famous sports teams have put her on their official social media accounts.

The publicity has been welcome, if overwhelming for the zoo. But now it would like to benefit in a more material sense. The zoo director Narongwit Chodchoi said Thursday they have moved to patent “Moo Deng the hippo” to prevent the animal from being commercialized by anyone but the zoo.

Local girls Areeya Sripanya and Thitimavadee Seesakda were bursting with excitement, just being in Moo Deng’s presence.

AP video shot by Jerry Harmer

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