(5 Sep 2024)
HZ GERMANY IFA SAMSUNG
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 6’26
1. Wide of IFA stage at start of Samsung presentation
2. Cutaway of audience
3. SOUNDBITE (English) Benjamin Braun, Chief Marketing Officer, Samsung Europe:
"At Samsung, we are committed to democratising AI to help more people experience its benefits. We aim to make the latest Galaxy AI innovation available on as many devices as possible, and what some of our competitors will only offer AI on their most premium products in very selected few countries. This year, we aim to have 200 million AI enabled devices in consumer hands, including not only our latest but also wider range of devices from last year and before. So starting today, we are rolling out our newest user interface, One UI 6.1.1, with even more new and useful AI features. You saw some of them already, like translate, transcript assist and note assist, but also new AI features like Sketch to Image and Portrait Studio. It means greater creativity to more people."
4. Cutaway of audience
5. SOUNDBITE (English) Benjamin Braun, Chief Marketing Officer, Samsung Europe:
"At Samsung we like to think about AI like a pair of invisible hands that help our customers. AI for all. It’s like sprinkling magic dust into every consumer’s life. With an open ecosystem, Samsung SmartThings and the magic of Samsung AI, our goal is to make your life simpler, more fulfilling, and more fun."
6. SOUNDBITE (English) David Feng, VP and GM, Client Segments, Client Computing Group Intel.:
"Today, we announce our most exciting collaboration yet, the Galaxy Book5 Pro 360, an all new Co-Pilot plus IPC powered by our next generation Intel Core processor 200V."
7. Presentation showing new Galaxy Book5 Pro 360
8. SOUNDBITE (English) David Feng, VP and GM, Client Segments, Client Computing Group Intel.:
"By combining the power of these new Intel Core processors with Samsung’s mobile leadership and our joined belief in building an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences."
9. SOUNDBITE (English) Nitin Kumar, VP Product Management, Qualcomm Technologies Inc.: ++INCLUDES ZOOM IN OF PRESENTATION SHOWING GALAXY BOOK4 EDGE++
"This ultra thin, lightweight Galaxy Book4 Edge 15 Co-Pilot plus PC fundamentally reimagines what is possible every day. This is powered by a just-announced Snapdragon X plus processor. It delivers game changing performance, leading battery life, and incredible AI. This device is built for AI, putting the world of intelligence at the heart of your PC. With the industry’s blazing fast and incredibly power efficient, 45 TOPS of dedicated NPU (Neural Processing Unit). What does that really mean? Put simply, users will enjoy a rich AI experience which makes them achieve more, create more and connect more, and all of that effortlessly."
10. Cutaway of audience
11. SOUNDBITE (English) Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung: ++WIDE SHOT WITH PRESENTATION ON SCREEN++
"The new Bespoke AI Laundry Combo not only saves you space, but also offers high energy efficiency whilst maintaining performance. It achieves Grade A energy efficiency in a full wash and dry cycle thanks to its heat pump technology. It also uses up to 20% less energy than A Grade when doing only washing. With the unglaubliche (unbelievable in German) 18 kilogram washing capacity, it’s already been such a success story around the world, and so we wanted to bring it here to Europe too."
12. Various of presentation showcasing Samsung TVs, projectors
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