Starbucks India CEO Sushant Dash wants to entice Indians by catering to local tastes. That means instead of focusing only on coffee, the brand is experimenting with adding more teas and non-coffee drinks to its menus to help expand its footprint. The company, formed as a joint venture with Tata Group, says its goal is to double the number of existing stores to 1,000 by 2028.
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News post in August 14, 2024, 12:04 am.
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