(22 Jul 2024)
ASSOCIATED PRESS
Paris – July 22,2024
1. Various LVMH trunks Olympic medals
2. Various Berluti French Olympic team outfits
3. Antoine Arnault on screen phone
4. Soundbite (English) Antoine Arnault, CEO of LVMH
"We are creative partner of these Olympic Games. We were asked 18 months ago, let’s say to participate. We had, good negotiations and we, we tried to find a way to do it, to do something else than just signing a check and getting billboards on the side of the streets. So we decided to, in collaboration with them to become creative sponsors, which means to be part of every celebration moment of this incredible event that’s arriving in a few days in Paris with, of course, the ceremony that’s going to be extremely visibly, creatively, impacted by LVMH, but also the prize giving ceremonies with the medal giving where our Louis Vuitton house is going to be very present and very visible. And then a few other surprises that you’ll see along the way"
5. Olympic medals
6. Various of Louis Vuitton trunk for the Olympic Torch
7. Antoine Arnault talking to press
8. Soundbite (English) Antoine Arnault, CEO of LVMH
"No, nothing or nobody is bigger than France and certainly not, a group. However, we do feel a responsibility because our brands are very notoriously French. We are French. Were a French family who owns, LVMH. My father is a very deeply, French and loves his country. So, we feel a responsibility too. Yes, to do things the right way. And when we decided to, to go and to, sponsor and to become a premium partner of this event, we decided to do it well. And doing it well means, means and meant, of course, having the right ideas, but also activating them in the right way for ourselves, but also for the event itself."
9. Various of Christian Dior dresses
10. Berluti French Olympic team outfits
11. Patina accessories
12. Antoine Arnault talking to press
13.Soundbite (English) Antoine Arnault, CEO of LVMH
"You’ll see, athletes who are, sponsored by LVMH, we got very lucky with a few of them, including our great swimmer, Leon Marchand ,who two days after we announced him beat Michael Phelps record on, a couple of his very long term records. So, yes, it’s, I also often say not very modestly that LVMH maisons are French ambassadors and that we in a way feel like French ambassadors abroad. So now we’re going to be French ambassadors at home. There’s a very famous French saying nul n’est prophète en son pays (no one is a prophet in his own country) we will be to try to be this time."
14. Zoom in of Moet and Chandon champagne bottle
STORYLINE:
LVMH, the world’s dominant luxury group, is set to be the face of the upcoming Paris Olympics, with a major sponsorship role aimed at burnishing the image of the Games and the French capital. The sponsorship marks a new chapter in LVMH’s specialty of selling exclusivity at a grand scale under its chairman and CEO, Bernard Arnault.
100 years after the last Parisian edition of the Olympic Games, Paris will once again host the most renowned sporting competition in the world from July 26 to August 11.
In July 2023 the French luxury group LVMH signed a premium partnership with the Paris 2024 Olympic Games organizing committee, estimated to be worth €150 million (163 millions dollars).
The group has already designed the outfits for the French athletes for the opening ceremony, signed by Berluti, the trunks dedicated to the medals and the torch by Louis Vuitton, and the gold, silver, and bronze medals designed by Chaumet.
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