(19 Jul 2024)
ASSOCIATED PRESS
New York – 17 July 2024
1. Pan of displays
2. Sponge Bob Squarepants waving
3. Tilt up on character
4. Pan displays to little girl playing
5. SOUNDBITE (English) Ali Mierzejewski, Editor-in-Chief, Toy Insider – on this year’s event:
“So, you can expect to see the best holiday toys out there. So, we’re getting a sneak peek at what’s coming for the rest of 2024, including the hottest toys for the holidays.”
6. Various of Fur-Real electronic pet
7. Various of Tamagotchi display
8. Poe the A.I. Story Bear display
9. SOUNDBITE (English) Ali Mierzejewski, Editor-in-Chief, Toy Insider – on a big trend:
“I think we’re seeing a return to tech toys this year. So, a lot of tech toys that’s using the tech intentionally, so it’s really integrated into the play. So more so than just having a toy that also goes along with the app. We’re seeing a real, bringing back of integrated technology that uses it in a really smooth and seamless way.”
10. Demonstration of Poe the A.I. Story Bear
11. SOUNDBITE (English) Ali Mierzejewski, Editor-in-Chief, Toy Insider – on some A.I toys being safe:
“There’s no Wi-Fi connection. It has no mic or camera. So, kids aren’t being recorded in any way. No data is being stored. It’s just simply, using the A.I. to write a story and then having that bear tell the story through the connection with the device. So there’s no outside connection because they’re definitely safe with that.”
12. Poe the A.I. Story Bear
13. Various of Furby
14. Pan of Disney Crystal Surprise
15. SOUNDBITE (English) Ali Mierzejewski, Editor-in-Chief, Toy Insider – on positive use of tech:
“That’s why it’s so important to find those safe A.I. toys that are really taking all of those safety concerns into consideration as they’re building the technology from the get-go.”
16. Various of Nintendo booth
17. Various of Chicken Dance Elmo
18. SOUNDBITE (English) Ali Mierzejewski, Editor-in-Chief, Toy Insider – on Elmo’s continuing popularity:
“Yeah, definitely. Elmo never goes out of style. Right? It’s a guarantee for any gift giver, especially if you don’t know the kid you’re buying for it. Almost always a safe bet. We know that Elmo had his viral moment this year asking everybody how they were doing on X formerly Twitter, and everybody responded and the internet kind of broke for a day. So we know that Elmo is still super popular, still super viral. And the new Chicken Dance Elmo is really great option.”
19. Various of Magna-Tiles Space
20. Various of bead making
21. Jasmine art project
STORYLINE:
In this season’s toy lineup, all eyes are on a captivating story-telling bear and the nostalgic return of the Tamagotchi, making them the most anticipated toys of the year.
At the recent annual Sweet Suite in New York, Toy Insider Editor-in-Chief Ali Mierzejewski spoke about the season’s hot toys.
“I think we’re seeing a return to tech toys this year. So, a lot of tech toys that’s using the tech intentionally, so it’s really integrated into the play. So more so than just having a toy that also goes along with the app. We’re seeing a real, bringing back of integrated technology that uses it in a really smooth and seamless way,” Mierzejewski said.
Poe, the A.I. Story Bear, lets children input different scenarios and situations into an app, which then creates and reads out unique stories based on their input.
Mierzejewski says there’s no cause for concern with the way the A.I is used.
Another comeback is the red furry guy.
“Chicken Dance Elmo is really great,” Mierzejewski said.
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