(18 Jun 2024)
ASSOCIATED PRESS
Paris – 18 June 2024
1. Various of runway show
2. Finale
3. Various of Pharrell Williams
4. Various of Pharrell Williams and fashion crew
5. Pharrell Williams leaves runway
STORYLINE:
Louis Vuitton showed its spring-summer 2025 menswear collection outside on Tuesday evening, on the rooftop of the UNESCO building in Paris – a roll of the dice in this city where lately it seems to rain every day. But the powerhouse brand was lucky, and the rain held off while the models paraded by on grass painted different shades of green in the iconic checkerboard motif.
Creative Director Pharrell Williams titled this collection "Le Monde est à Vous" – or "The World is Yours." Anyone fortunate enough to wear this clothing is probably on top of the world, but Williams’ meaning was the unifying spirit of the house’s global identity, and the mind-expanding travel in its DNA. It was a symbolic decision to hold the show at UNESCO, a promoter of world peace through culture.
Global dandies inspired sophisticated silhouettes in luxurious fabrics, from aviation jackets and flight suits to slim double-breasted coats for diplomats. The collection aimed to represent the skin tones of all the humans on the planet, ranging from deep black velvet to a butterscotch mink cardigan to a stone-colored trench. Practically every piece showed off the atelier’s exquisite savoir-faire, on buttons and bags, embroidered crystals, or sportswear piping made from tiny pearls.
The house’s monograms were woven throughout the collection, and Williams collaborated on several patterns and logos with Air Afrique, a Parisian creative collective. The classic flower logo showed up oversized and embossed on a trench coat, while the damier appeared multicolored, in a pixelated map of Africa, and crossed with camouflage in a new "damoflage." Multiple accessories included airplane ornaments, aviator sunglasses, foulards with world maps, and, of course, bags for almost every look, including a new "soft leather" bag line that reinterprets the canvas twill classics. On their feet, the models wore square-toed boots in glazed leather, Mary Janes with calf-high translucent socks, bowling shoes in nappa leather, and shoes inspired by football cleats.
Williams also produced the show’s soundtrack, with three original pieces performed live by a choir and orchestra. And he oversaw the house’s brand new fragrance, LVERS (pronounced "lovers"), which he envisioned as sunlight in a bottle.
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