France’s Citroen on How to Compete with China’s Electric Cars

Citroën unveils a new electric SUV, the C3 Aircross, at less than €30,000, the model follows recently unveiled electric ë-C3 with starting price of €23,300, which is the least expensive EV produced in Europe at the moment.

Citroën brand CEO Thierry Koskas says the automaker has a competitive cost base to compete with the electric car makers in China. He spoke on "The Pulse with Francine Lacqua" on Bloomberg TV.
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