Benedetto Vigna, the CEO of luxury carmaker Ferrari says the company will adapt to US tariffs and is planning to raise prices for some of its cars in the US by up to 10%. President Trump is on track to ease the impact of his auto tariffs, including a reprieve for imported automobiles from separate tariffs on aluminum and steel.
Vigna says they will review their pricing if the tariffs change. He also said Ferrari is on track to unveil its first fully electric model in October, adding that the firm will have a “richer product portfolio” when its first EV arrives. Benedetto Vigna spoke with Bloomberg’s Francine Lacqua on "The Pulse" in Oslo.
Chapters:
00:00:06 – Vigna on Trump’s tariff impacts on Ferrari
00:01:17 – Vigna on client profile changing, seeing younger buyers
00:01:58 – Vigna on US-China trade war
00:02:34 – Vigna on Ferrari lineup & electric model update
00:04:15 – Vigna on 2025 outlook
00:05:26 – Vigna on Trump auto tariffs
00:06:35 – Vigna on Leapmotor speculations
00:07:32 – Vigna on China demand
00:08:38 – The Benedetto color of Ferrari
——–
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