(21 Apr 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Pearl, Mississippi – 15 April 2025
1. Close up on someone searching through clothes rack
2. Wide shot of SuperThrift
3. Customer looking at clothing
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
4. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
“Given that we’re likely heading to a recession, given the increase in full-price product, we’re expecting buyers to look for alternative, cheaper options and flood to second-hand marketplaces."
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
5. Wide shot of Archive warehouse partner Tersus Solutions
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
6. Archive CEO and Co-founder Emily Gittins showing Archive website
7. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
“We help brands build and scale profitable resale businesses.”
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
8. Boxes of clothing, workers
9. Tersus solutions exterior
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
10. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
“We have a network of warehouse partners who are in the US and overseas as well. So our biggest in the US is a company called Tersus based in Denver. They’re helping a lot of brands process the secondhand items.”
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
11. Worker surrounded by boxes of shoes and clothing
12. Workers repair second-hand clothing items
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
13. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
“The tariffs that have been added to the vast majority of products are going to increase the costs for all of these brands and mean that they have to raise prices by a pretty significant amount in the coming weeks.”
ASSOCIATED PRESS
Pearl, Mississippi – 15 April 2025
14. SuperThrift store sign
15. Close up on hangers sliding across clothing rack
16. Woman searches through clothing rack
17. SOUNDBITE (English) SuperThrift Assistant Manager Stephanie Wilson:
“I definitely think that we will see an uptick in traffic — we have the last couple months.”
18. Shopper pushes cart through store
19. Two women search through clothing rack
20. Pants hanging on rack
21. SOUNDBITE (English) SuperThrift Assistant Manager Stephanie Wilson:
“I think because everybody’s watching the economy and how it’s going to go and saving what money they can wherever they can.”
22. Customer handing cash to cashier
23. Women talking in clothing aisle
24. SOUNDBITE (English) SuperThrift Customer Hannah Laird:
“I love thrifting just cause I can find a great deal on stuff and stuff is so expensive nowadays.”
25. Customer in the middle of clothing racks
26. Sign for children’s clothes
27. SOUNDBITE (English) SuperThrift Customer Hannah Laird:
“I have a 10-year-old as well and this one is almost two, and things are just so much more expensive than they were, again, clothes, diapers, food, everything. And it really helps to save by getting stuff used like that.”
28. Rack full of hangers
29. Customer looking through clothes
STORYLINE:
Increasing clothing costs, the result of tariffs, could drive a business boom for the secondhand clothing industry.
“The tariffs that have been added to the vast majority of products are going to increase the costs for all of these brands and mean that they have to raise prices by a pretty significant amount in the coming weeks.” said Emily Gittins, the CEO and co-founder of Archive.
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Author: AP Archive
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