Google And Meta Are Scrambling To Copy TikTok. Can They Catch up?

TikTok’s rise has reshaped social media, forcing competitors like Instagram, YouTube, and LinkedIn to chase its short-form video dominance. But while engagement soars, concerns over shrinking attention spans and monetization challenges grow. As platforms race to replicate TikTok’s success, they face a tough question: Can they balance profitability, creator satisfaction, and user well-being in the age of endless scrolling?

Chapters:
00:00 Introduction
01:32 Why short videos took over
07:31 The attention problem
09:32 The. monetization challenge

Produced and edited by: Lisa Setyon
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato
Additional Footage: Getty Images

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