(16 Apr 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Marienberg, Germany – 16 April 2025
1. Close up of a U.S. President Donald Trump-like traditional nutcracker
2. Mid of a craftswoman painting the nutcracker in a workshop
3. Close up of a craftsperson assembling a nutcracker doll
4. Mid of a craftsperson assembling a nutcracker doll at a workshop
5. Various of a craftswoman meticulously assembling the Trump-like traditional nutcracker, and then combing the hair
6. Close up of nutcracker figures resembling political figures at a workshop
7. SOUNDBITE (German) Rico Paul, owner and manager of Steinback:
"Here we see some different models. The most popular ones with us are the traditional nutcrackers as well as Santas like the one with the cuckoo clock and American models like Uncle Sam."
8. Close up of a nutcracker resembling Uncle Sam with an American flag
9. SOUNDBITE (German) Rico Paul, owner and manager of Steinback:
“At Steinbach, we are specialists in wooden nutcrackers, collectible figures that are all handcrafted in-house. The company’s history stretches back over 200 years, and we’ve been active in the U.S. market for almost 80 years.”
10. Various of intricately designed nutcrackers on display
11. SOUNDBITE (German) Rico Paul, owner and manager of Steinback:
“Over 95% of our goods are exported, primarily to the USA and a very small portion to Canada. But we sell over 90% in the U.S..”
12. Mid of a worker organizing nutcracker components
13. Various of a worker handling painted sticks in a nutcracker factory
14. Mid of a worker concentrating on crafting nutcrackers
15. Various of a craftsman assembling wooden pieces for nutcrackers
16. SOUNDBITE (German) Rico Paul, owner and manager of Steinback:
"Ultimately, the product naturally becomes more expensive for the end customer, regardless of whether the price increase is 10 or 20%. Our order books are full; fortunately, we have many long-standing customers, wholesalers, who ordered their products in January, which we now ship throughout the year and send to the U.S. so that we have stock available for Christmas."
17. Various of stacked boxes in a warehouse
18. SOUNDBITE (German) Rico Paul, owner and manager of Steinback:
"We are actually considering setting up a logistics location in the U.S., employing people there to ship the goods throughout the US, clear customs beforehand, and then offer the goods to our customers, who are primarily our U.S. companies, from the U.S., so that they no longer have to deal with customs duties."
19. Various of a worker assembling traditional nutcrackers, nutcrakers
20. SOUNDBITE (German) Rico Paul, owner and manager of Steinback:
"So, construction will always remain here in Germany, because that’s important. It’s a made in Germany product, which is also important for collectors. That means we will never relocate production."
21. Mid of artisans meticulously crafting nutcrackers
22. Close up of hands sewing fabric in a workshop
23. Mid of artisan of a sewing fabric pieces
24. Mid of nutcracker dolls resembling former U.S. presidential candidate Kamala Harris and Trump with American flags
STORYLINE:
U.S. President Donald Trump’s tariffs threaten to become a tough nut to crack in an unlikely place — a small company whose factory nestled deep in the hills of eastern Germany produces painstakingly hand-crafted nutcrackers that are snapped up by American collectors.
Alongside classic fare such as a variety of Santas, Scrooge and the Mad Hatter, specifically American-themed and event-related collectibles are a staple at Steinbach Volkskunst.
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Author: AP Archive
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