(10 Apr 2025)
ASSOCIATED PRESS
Jackson, MS – 9 April 2025
1. Establishing shot of greenhouses, farmland, fencing
2. Foot Print Farms sign
3. Foot Print Farms CEO Cindy Ayers Elliot driving utility cart
4. Farm employee planting
5. Farm employee picking up carrots
5. SOUNDBITE (English) Cindy Ayers Elliot, Foot Print Farms CEO:
“Right now, it’s just like this: we don’t know which way to go on anything that’s going to be happening. We do know what’s there; we do know the tariffs have been placed in; we do know that this is going to impact us. Now, what’s going to happen on the side from our government, we don’t know.”
6. Foot Print Farms CEO Cindy Ayers Elliot talking to beekeeper
7. Foot Print Farms CEO Cindy Ayers Elliot talking to farm employee
8. Cows in pasture
9. Farm employee driving utility cart
10. SOUNDBITE (English) Cindy Ayers Elliot, Foot Print Farms CEO:
“We buy more seeds this time than we did last year, yes, because of what was being talked about. So, we’ve started putting more things in our toolbox that we’re going to have to use to continue or to be able to survive. But every cost is going to go higher.”
11. Foot Print Farms CEO Cindy Ayers Elliot walking through farm
12. Close up of farm employee handling carrots
13. Foot Print Farms CEO Cindy Ayers Elliot talking to cows
14. Shot of greenhouse, gravel road
15. SOUNDBITE (English) Cindy Ayers Elliot, Foot Print Farms CEO:
“Foot Print Farms is located in the City of Jackson — Jackson, MS — where we farm 68 acres here inside of the city.”
16. Cindy Ayers Elliot, Foot Print Farms CEO talking with farm employee
17. Inside of greenhouse
18. Close up of kale
19. Cindy Ayers Elliot, Foot Print Farms CEO walking past farm equipment
20. SOUNDBITE (English) Cindy Ayers Elliot, Foot Print Farms CEO:
"You think about fertilizer; you think about the nutrients that comes in for the farmlands; you think about the equipment that you use: where is it made and where is it coming in from?"
21. Foot Print Farms bus
22. Close up of cow eating grass
23. Farm equipment
24. Close up of farm employee’s hand covered in dirt
25. SOUNDBITE (English) Cindy Ayers Elliot, Foot Print Farms CEO:
“To have to pass on more costs, it’s not an easy thing to do. We’re looking at: how do we make sure, and we’ve always done this, that we are making a profit but we’re not gouging.”
26. Beekeeper handles honeycomb
27. Close up of Cindy Ayers Elliot, Foot Print Farms CEO
28. Farmer employee planting
STORYLINE:
CEO Cindy Ayers Elliot built Foot Print Farms to provide healthy, accessible food to the Jackson, MS community. Now, with tariffs poised to increase her operating costs, she is reluctantly preparing to raise prices for her customers.
“To have to pass on more costs, it’s not an easy thing to do," Ayers Elliot said.
"We’re looking at: how do we make sure, and we’ve always done this, that we are making a profit but we’re not gouging.”
Ayers Elliot said many of the products she uses on the farm are either manufactured in other countries or have components from overseas.
"You think about fertilizer; you think about the nutrients that comes in for the farmlands; you think about the equipment that you use: where is it made and where is it coming in from?" she said.
To prepare for the impact of tariffs, Ayers Elliot is buying materials now in hopes of avoiding higher costs in the future.
She said she and some fellow farmers are on high-alert, waiting to see how tariffs with impact their businesses and how the federal government will respond in turn.
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