UK Prime Minister Rishi Sunak called a surprise UK general election yesterday evening, for July 4, with the prime minister battling a Downing Street downpour and protesters to set his Conservative Party up for a bruising six-week battle to try to stop Keir Starmer’s poll-leading opposition Labour Party from taking power. Ipsos UK and Ireland CEO Kelly Beaver tells us what it means for polling. She speaks to Anna Edwards, Guy Johnson and Kriti Gupta on ‘Bloomberg Markets Today’.
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